Video: Dexter proclaims Dodge Charger is not a man bag

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Filed under: Marketing/Advertising, Videos, Chrysler, Dodge, Celebrities

Click above to watch the video after the jump

When was the last time you saw a Dodge Charger commercial? It's been a while, hasn't it? If you've been missing the crosshair-wearing sedan's presence on the boob tube, we have good news for you. The marketing types at team Pentastar are once again advertising their product, and this spot that precedes the upcoming Super Bowl commercial for the Charger follows in the footsteps of recent Chrysler 300 commercials that hit the airwaves towards the end of 2009.

The Charger spot is a very simple affair, with a jet-black R/T model sitting in a parking lot all by its lonesome. Dodge ad execs saved a bit of money by slowly zooming in on the nice-looking muscle sedan for the entire duration of the 30 second spot. No fancy CGI effects, and there's but one simple cut here, folks. Then they apparently blew all the money they saved by hiring Showtime's Dexter star Michael C. Hall to execute the commercial's voice-over. Hall spends the entire time telling us what the Charger is not, and by doing so we get the message that he's telling us that Dodge's rear-drive sedan isn't for lightweights.

Hit the jump to watch the video for yourself. Unless you have a small dog that wears sweaters. People with sweater-wearing dogs probably won't like it.

[source: Dodge via YouTube]

Continue reading Video: Dexter proclaims Dodge Charger is not a man bag

Video: Dexter proclaims Dodge Charger is not a man bag originally appeared on Autoblog on Mon, 01 Feb 2010 12:34:00 EST. Please see our terms for use of feeds.

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[Intrepidation]

In black especially, I think the Charger still looks menacing and really good. I still don't like these commercials much though.