Jump to content
Sign in to follow this  

Report: New GM program gives more employees chance to sample company offerings

Recommended Posts

Report: New GM program gives more employees chance to sample company offerings

Let's file this one under proof of a culture shift at General Motors. Until recently, only GM management types have been allowed to take the General's vehicles home with them. However, a new scheme called "The Company Vehicle Ambassador Program" lets regular Renaissance Center employees take loaner cars with them when they clock out. So far, about 500 GM employees have opted into the program.

Why the shift in policy? According to the Detroit Free Press, the program "is part of an expanding push within GM to get employees excited about its products and help them become better representatives of the company." This makes sense on two levels: One, having more knowledgeable employees is never a bad thing, regardless of the business.

Two, people don't simply leave work and run straight to their garage. They go shopping. They go out to eat. They run carpools. They go to church. Meaning that GM's new products will be seen around town. One employee described her experience with the new Chevy Camaro, "[drawing] cheers from neighborhood children every time she drove by and became quite the attraction at holiday parties." In other words, free marketing. Good on you, GM.



Share this post

Link to post
Share on other sites

Your content will need to be approved by a moderator

You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets



Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.