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Toyota drops below Hummer in public perception poll

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Toyota drops below Hummer in public perception poll

Erica MorrisFebruary 04, 2010

Consumer opinion of Toyota has dropped below the Hummer, according to the latest report by YouGov BrandIndex, which the company shared with PRWeek. Toyota slipped to a -17.1 rating on February 3, making it the worst perceived automaker on the BrandIndex poll, which determines brand perception by polling participants daily. Hummer is now in second place at -10.7.

The Toyota recall has garnered massive media attention, with critics saying the car maker didn't communicate the news in a timely or clear enough manner. BrandIndex is reporting that Toyota's fall from grace was swift; just two weeks ago, the company had a positive perception rating of 28.



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