Jump to content
Create New...

To build image, Audi will boost sales of large sedans


Recommended Posts

To build image, Audi will boost sales of large sedans

Diana T. Kurylko

Automotive News -- February 8, 2010 - 12:01 am ET

CASARES, Spain -- Audi aims to focus more on sales of its big sedans in the United States in an effort to take the brand further upscale.

Audi of America President Johan de Nysschen said he expects the A8, A6 and forthcoming A7 to account for 25 percent of U.S. sales within five years. Together, the A8 and A6 represented about 10 percent of Audi's volume last year.

"The A4 is now our center of gravity and half of our sales," said de Nysschen at a press preview of the redesigned A8 here. "If you have a higher presence in the high end, your brand will be perceived as more powerful, and it drives your profile."

He wants the compact A4, a platform mate of Volkswagen's Passat, to represent about 40 percent of Audi's sales as the brand aims at more affluent buyers.

"These buyers help reconfirm Audi as an aspirational brand," de Nysschen said.

Last year Audi sold 82,716 vehicles in the United States.

The move upscale will be led by the third-generation A8, which debuts in late summer. Audi targets full-year sales of 4,000 to 4,500 units for the new version, up from the 1,463 A8s sold in the United States last year.

A year after the A8 debuts, Audi will introduce the A7 sedan with coupelike styling. The annual sales target is 4,000 to 4,500 units.

Audi is scheduled to unveil the production version of the A7 at the Geneva auto show next month.

The A6 will be redesigned in 2012, de Nysschen said. After the new version appears, Audi aims for sales of 15,000 to 16,000 units annually. Last year Audi sold 6,786 A6s, including the S6 performance version, down from 11,956 in 2008.

Read more: http://www.autonews.com/article/20100208/RETAIL03/302089978/1018#ixzz0exUh5nEX[/b][/size]

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Who's Online   1 Member, 0 Anonymous, 106 Guests (See full list)

  • Chevy Estimated Range for Silverado EV Work Truck Raised to 450 miles

    When Chevrolet initially took the wraps off the Silverado EV last year, GM had estimated up to a 400 mile range based on its own calculations.  As the Silverado EV has made its way through development, it went for EPA certification and came back with 50 miles more than GM's estimate.  With this new EPA certification, the Silverado EV has an over 100-mile advantage over its only on-sale competitor the F-150 Lightning Extended Range (320 miles). The Silverado EV will launch first in WT trim with t


    All New 2024 Toyota Tacoma Yearns For Adventure

    The Toyota Tacoma has been the best-selling mid-size pickup in the U.S. for nearly 20 years. Holding such an important place in the lineup, Toyota has been very conservative with updates in the past.  The outgoing generation ran for a full 7 years, but even that was based on a platform that dates all the way back to 2004.  For 2024, the Tacoma sheds the old platform entirely and joins the Tundra and Sequoia on Toyota's new TNGA-F global truck platform.  The 2024 Tacoma is the latest (and final)


    The Ford Ranger Raptor Finally Comes to the US

    After years of being forbidden fruit offered only in overseas markets, Ford has finally deemed the Ranger Raptor worthy enough to bring to the U.S. The biggest reason for the U.S. not getting the prior version was its standard diesel power and the inability of the platform to take a sizable V6 engine. When Ford redesigned the 2024 Ranger (read more about the 2024 Ford Ranger here), they made sure to alter the engine bay and chassis to accommodate a V6. Powering the Ranger Raptor is a 3.0-li


  • Create New...

Hey there, we notice you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.


Write what you are looking for and press enter or click the search icon to begin your search