Jump to content
Create New...

Next-Gen Ford Edge to Get EcoBoost Mill


Recommended Posts

Next-Gen Ford Edge to Get EcoBoost Mill

By Byron Pope

WardsAuto.com, Feb 10, 2010 12:01 AM

Special Coverage

Chicago Auto Show

CHICAGO – Ford Motor Co. seeks to redefine the meaning of a “mid-cycle refresh” with the new ’11 Ford Edge cross/utility vehicle, which will receive a 2.0L 4-cyl. version of the auto maker’s direct-injected, turbocharged EcoBoost technology.

“The new Edge demonstrates how a refresh at Ford has become more than just a few design and interior tweaks,” says Elaine Bannon, chief engineer.

Unveiled today at the auto show here, the ’11 Edge builds on what Ford says has been the leader in its segment since its launch in 2006 as an ʼ07 model, a time period in which the auto maker says it sold 330,000 copies of the midsize CUV.

Since its inception, the Edge has been powered by a lone engine – Ford’s 3.5L Duratec V-6 mill, which produces 265 hp and 250 lb.-ft. (339 Nm) of torque.

For ’11 the 3.5L is now the base engine, with the 2.0L EcoBoost aimed towards those looking for fuel economy without sacrificing performance, while the 3.7L now will be the top-end mill.

Both the 3.5L and the 3.7L utilize twin-independent variable camshaft timing to increase horsepower to 285 and 305, respectively.

Ford hasn’t officially announced performance specifications for the 2.0L EcoBoost, but various reports indicate it will be good for at least 230 hp and 240 lb.-ft. (325 Nm) of torque, while consuming 30% less fuel than the Edge’s original 3.5L V-6.

The two V-6s will share a 6-speed transmission, while the EcoBoost model will have a revised version of the same transmission “to deal with things like torque delivery,” Ford says.

Revamped Edge “more expressive,” Ford says.

The Edge lineup also gets new wheels and tires. The SEL and Limited versions will come shod with 18-in. tires and wheels that are 0.5 ins. (1.3 cm) wider than the outgoing product. Twenty-inch tires with new wider wheels are optional on the Limited, while the Sport has 22-in. wheels standard.

Ford says the ’11 Edge will offer a sportier drive experience, courtesy of retuned springs, stabilizer bars and shocks.

Exterior changes include a new hood, fenders, headlamps and taillamps and revised rear and front fascias. Body lines are “more expressive,” the auto maker says.

The interior features upgraded materials and redesigned chrome accents.

On the higher-priced Limited and Sport models, Ford teamed with Sony to develop a center stack that incorporates the theme found on other products from the Japanese electronics company, including dividing the audio portion of the control panel into “source” and “sound” sections.

Sony contributed to center stack design.

The stack also sports a piano-black finish, which Ford says allows the controls to “pop” as they light up.

The Limited and Sport models also will come standard with MyFord Touch driver-connectivity technology.

Building on Ford’s multi-media Sync system that allows voice-activated use of MP3 players and Bluetooth-equipped cell phones, MyFord Touch gives consumers greater control over vehicle functions such as climate, audio and navigation, while also minimizing driver distraction.

Meanwhile, Jason Mase, Ford's CUV marketing manager, says he expects the new Edge to pick up where its predecessor left off in terms of conquest customers.

“Since we launched (the Edge), we’ve had about a 49% conquest rate,” he tells Ward’s. “And when those folks come back into the market, we’ve retained about 70% of them.”

Although Ford already has a number of CUVs in its lineup, with more to come, Mase says there isn’t much cannibalization of sales among Blue Oval product, as each is focused toward a distinct buyer.

That includes the new Explorer. Scheduled to go on sale in 2011 as a ’12 model, the next-gen Explorer will transition from a traditional body-on-frame SUV to a unibody CUV platform.

But unlike the Edge, the Explorer will be marketed as a “modern interpretation” of an SUV, Mase says.

“It’ll have different capabilities and different styling, and we’ve seen through research (the Edge and Explorer) have very distinctive feels and different customers,” he says.

Pricing for the ’11 Edge, scheduled to arrive in dealerships this summer, has yet to be announced. The CUV will continue to be built at Ford’s Oakville, ON, Canada, assembly plant.



Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Who's Online   1 Member, 0 Anonymous, 87 Guests (See full list)

  • Chevy Estimated Range for Silverado EV Work Truck Raised to 450 miles

    When Chevrolet initially took the wraps off the Silverado EV last year, GM had estimated up to a 400 mile range based on its own calculations.  As the Silverado EV has made its way through development, it went for EPA certification and came back with 50 miles more than GM's estimate.  With this new EPA certification, the Silverado EV has an over 100-mile advantage over its only on-sale competitor the F-150 Lightning Extended Range (320 miles). The Silverado EV will launch first in WT trim with t


    All New 2024 Toyota Tacoma Yearns For Adventure

    The Toyota Tacoma has been the best-selling mid-size pickup in the U.S. for nearly 20 years. Holding such an important place in the lineup, Toyota has been very conservative with updates in the past.  The outgoing generation ran for a full 7 years, but even that was based on a platform that dates all the way back to 2004.  For 2024, the Tacoma sheds the old platform entirely and joins the Tundra and Sequoia on Toyota's new TNGA-F global truck platform.  The 2024 Tacoma is the latest (and final)


    The Ford Ranger Raptor Finally Comes to the US

    After years of being forbidden fruit offered only in overseas markets, Ford has finally deemed the Ranger Raptor worthy enough to bring to the U.S. The biggest reason for the U.S. not getting the prior version was its standard diesel power and the inability of the platform to take a sizable V6 engine. When Ford redesigned the 2024 Ranger (read more about the 2024 Ford Ranger here), they made sure to alter the engine bay and chassis to accommodate a V6. Powering the Ranger Raptor is a 3.0-li


  • Create New...

Hey there, we notice you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.


Write what you are looking for and press enter or click the search icon to begin your search