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NINETY EIGHT REGENCY

Chrysler starts 60-day return policy for minivans

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Chrysler starts 60-day return policy for minivans

Alisa Priddle / The Detroit News

Chrysler Group LLC announced a "Minivan Pledge" incentive Thursday that allows a customer to return a new minivan within 60 days if not satisfied.

The program is similar to one offered by General Motors Co. last year to get customers into new cars.

At the Chicago auto show this week, Mark Reuss, president of GM North America, said only 505 of 439,000 eligible cars were returned under its 60-day return policy introduced in September. With so few bringing their cars back, the program was deemed a success and discontinued.

Chrysler's incentive is for customers trading in a competitive vehicle to buy a new 2010 Dodge Grand Caravan or Chrysler Town & Country minivan. If not satisfied, the vehicle can be returned, no questions asked, within 60 days. The offer ends March 31.

"The Dodge Grand Caravan and Chrysler Town & Country have been purchased by more customers than any other minivan, and we want new buyers to see why," said Fred Diaz, sales chief and head of the Ram brand.

Diaz said nearly 70 percent of Chrysler's minivan buyers are previous owners of the automaker's family haulers, and noted that the Chrysler Town & Country has won the owner loyalty award among minivans from R.L. Polk nine years running.

"The 'Minivan Pledge' gives consumers peace of mind to know they purchased the best minivan for their families," Diaz said.

Dodge minivans start at $23,995, and the higher-end Chrysler Town & Country starts at $26,745.

From The Detroit News: http://detnews.com/article/20100211/AUTO01/2110445/1148/AUTO01/Chrysler-starts-60-day-return-policy-for-minivans#ixzz0fFCLSEA1

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