Nissan announces Leaf purchase process, shows off Winter Olympics campaign [w/video]

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Filed under: Marketing/Advertising, Videos, Hatchback, Nissan, Electric

Nissan Winter Olympics spot - Click above to watch the video after the jump

With the Winter Olympics opening ceremony taking over the world's televisions tonight, we're fully expecting several automakers to help pay for the world-wide show of athletic might with a multimedia ad blitz. Nissan is apparently on-board, as the Japanese automaker has created a one-minute brand awareness-style commercial with a twist for the interesting festivities.

The ad contends that Nissan has stylish vehicles like the Altima, lifestyle rides like the Cube, performance vehicles like the 370Z and a rolling legend in the GT-R. What's missing? Something for the tree-hugging environmentalists and urban jungle travelers among us. Nissan will use the 2010 Winter Olympics to show the world how it will address that issue by using the bright lights of the world stage to "plug" its most electrifying upcoming vehicle. You can see the commercial for the first time by hitting the jump and watching it for yourself.

In related news, Nissan has released the first details about the purchase process for its Leaf EV. Unlike some other electric vehicle programs, Nissan will allow customers to lease or purchase the vehicle outright, including the battery pack (Nissan had previously been considering making the battery a lease-only arrangement).

At the moment, if you're interested in getting in line for a Leaf of your very own, you must register on NissanUSA.com, after which you'll be given the chance to join the reservation process in April (after the car's price is released) and pay a refundable $100 reservation fee. Of course, doing so doesn't necessarily guarantee you a car, however, as demand may outstrip supply. Following that, the automaker vows to begin taking "firm orders" in August, and initial deliveries will begin in December.

Interestingly, if you're not interested or able to purchase a Leaf of your very own, but you're still keen to drive one, Nissan says it is partnering with Hertz to rent the car at select locations in the U.S. and Europe.

Full details in the official press release are available after the jump.

Gallery: 2010 Nissan Leaf EV

[source: Nissan]

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Nissan announces Leaf purchase process, shows off Winter Olympics campaign [w/video] originally appeared on Autoblog on Fri, 12 Feb 2010 13:01:00 EST. Please see our terms for use of feeds.

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