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NINETY EIGHT REGENCY

GM claims sales dominance with Chevrolet Equinox

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GM claims sales dominance with Chevrolet Equinox

General Motors, which badly needs some more hits, has one where it counts -- in the hot small crossover segment, declares GM Vice Chairman Bob Lutz.

Small crossovers are the new sweet spot in the auto industry. So having a shortage of the Chevrolet Equinox is a great sign that GM is on the way back, Lutz says.

With Equinox,"we have broken through the barrier," he says. With sister vehicle GMC Terrain, "we dominate the segment" when it comes to purchase intent, he told the J.D. Power and Associates conference in Orlando yesterday.

GM sold 9,513 Equinoxes in January, Autodata figures show, and conceivably would have sold more if the model wasn't in short supply. By contrast, Toyota sold 7,894 RAV4s and Honda sold 9,672 CR-Vs.

LINK:

http://content.usatoday.com/communities/driveon/post/2010/02/gm-claims-sales-dominance-with-chevrolet-equinox/1

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