Jump to content

GM: Social media help take pulse of customers


NINETY EIGHT REGENCY

Recommended Posts

GM: Social media help take pulse of customers

Bradford Wernle

Automotive News -- February 15, 2010 - 12:01 am ET

GM's Mark Reuss: "We're learning a lot about what we can do better."

CHICAGO -- Mark Reuss, General Motors Co.'s North America president, says his company is listening better to customers.

In one case, a customer who had been complaining about a vehicle's persistent rattle was fed up that nobody could fix it. Reuss dispatched an engineer to the customer's house on New Year's Eve to find and fix it.

"A customer for life," Reuss, a low-key executive with an engineering background, said last week during a Chicago Auto Show speech.

"Every day our agents search Facebook and Twitter accounts," checking to see whether customers who use these social media Web sites are having problems with their vehicles, he said. "We've never done that before. I wish we had because we're learning a lot about what we can do better. And I know because I've made a lot of those calls myself.

"Going forward, we'll be doing a lot more of exactly this kind of listening. And the explosion of new social networking tools is playing a huge role here."

Read more: http://www.autonews.com/article/20100215/RETAIL03/302159917/1018#ixzz0fcFA0J53

Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.



×
×
  • Create New...