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Buick considering coupe to stoke youthful image?

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Filed under: Buick, GM

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Buick Velite Concept - Click above for high-res image gallery

The Buick lineup was all but dead just a couple years ago, but the past year has been a bit of a boon for the struggling marquee. In the second half of 2009, General Motors added the LaCrosse to the Buick lineup, and for the most part early returns have been positive. The Buick lineup gets even more interesting in the next couple months as the 2011 Regal enters the product mix. There are also reportedly plans for a crossover that slots under the Enclave and a Cruze-sized sedan in the next 12 months as well. But what's missing? John Cafaro, director of design for Buick and Chevrolet, thinks the Tri-Shield could use some more products to signify the brands new youthful image, and a coupe may be just what the doctor director ordered.

In an interview with Automotive News, Cafaro reportedly described his role in the recreation of Buick as "being a zealot for getting Buick more youthful, more spirited and probing ideas for coupes, more expressive vehicles." Cafaro also insists that Buick needs more products to be competitive, even with the upcoming small sedan and crossover.

We're wondering from where Buick could get a coupe in the General's current product portfolio, and we have come up with a good option: a rear-wheel-drive drive coupe based off of the Chevrolet Camaro platform. Probably wishful thinking, right? But at the very least adding another vehicle to the Zeta platform would likely go a long way toward paying for tooling and keeping the line in Oshawa busy. Hopefully we'll find out in the next 12 to 18 months.



[source: Automotive News - sub. req.]

Buick considering coupe to stoke youthful image? originally appeared on Autoblog on Wed, 17 Feb 2010 10:31:00 EST. Please see our terms for use of feeds.

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That looks a little too plain. I know the large grille is a necessary look for Buick, but this one just doesn't seem to fit. Maybe it's just because my impression of Buick has always been anything but youthful, so to see a convertible coupe is rather out of place?

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A coupe? Oh, how novel. Why didn't WE think of that?:rolleyes:

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Bengal!!!!! ;) just kiddin.

something like velite in powertrain, but closer to concept riviera in styling.

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