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Report: Mark Reusss to head GM’s sales and marketing

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Report: Mark Reusss to head GM’s sales and marketing

03/01/2010, 10:06 AMBY MARK KLEIS

Mark Reuss, former chairman and managing director of Holden, was recently brought to America as president of North American operations and now will be placed in-charge of a new sales division for GM’s North American brands. The former sales and marketing boss, Susan Docherty, has been downgraded to head the marketing division – sans sales responsibilities.

Reuss has only been president of North American operations since December, but he has already been given additional responsibilities due to what some speculate was a slow sales month for February.

GM’s new CEO, Ed Whitacre, promised that his sales and marketing team would produce results in a timely manner when he took the helm of the automaker. Now, according to Automotive News, this prompt change from Docherty to Reuss shows that Whitacre has grown impatient with the lack of prompt results with what Whitacre views as a high quality lineup of GM products.

GM’s shakeup in the sales and marketing realm is not the first in recent months – Docherty has only been in that role since October 16, 2009, when then chief of sales and marketing, Mark LaNeve, left GM amidst a 45 percent decline in sales. Reuss has only been in North America since December, and he will be taking on the new responsibilities in addition to his current list of responsibilities. Docherty, now downgraded, will report to Reuss.

Sources speaking with Automotive News have not yet confirmed who will be taking over the divisional sales and marketing posts.



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