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2012 Ford Focus Wagon to be shown in Geneva


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Filed under: Wagon, Geneva Motor Show, Ford

2012 Ford Focus wagon - Click above for high res-image gallery

With the debut of the 2012 Focus Wagon at the Geneva Motor Show, Ford has reached the halfway point in the roll-out of its new C-segment platform. When Ford first announced the new C-Max and Grand C-Max at the Frankfurt Motor Show last fall, it said the C platform would eventually spawn at least 10 different variants. The two MPVs were joined by the four- and five-door Focus at the Detroit Auto Show in January. The new station wagon is number five and we expect it to be joined by a three-door hatch and coupe-convertible in the coming months. Ford also revealed that a small SUV will join the C-segment lineup soon.

While the new wagon will likely be a popular configuration on the continent, there are currently no plans to make the estate available in North America. Frank Davis, executive director of North American product programs at Ford, told Autoblog that when a wagon was last offered as part of the U.S. Focus lineup, the market share never got over 14 percent and only hit four percent in the final year of availability.

Davis wouldn't rule out offering a wagon in the U.S. at some point if it were justified by market demand. Since Ford will be using common manufacturing processes for the new Focus globally and the lines are flexible, it would not be difficult to add production at the Michigan Assembly Plant where the North American Focus will be built. Davis emphasized that over 80 percent of the parts on the new Focus are common globally, considerably more than the 60 percent commonality on the new Fiesta.

Design-wise the new Focus wagon differs little from the sedan and five-door hatch. It is identical back to the B-pillars with only the extended roof-line and cargo area setting it apart. Ford has integrated the cargo rails into the roof in order to maintain the sleek looks of the latest iteration of its Kinetic design.

Inside the wagon gets the same up-scale interior shown in the sedan and hatch including the first European availability of the new MyFord Touch system as part of the latest generation of Sync technology. Unlike here in the U.S. where we will initially get only one 2.0-liter engine, Europeans will get a range of updated gas and diesel engines to choose from. Production of the Focus starts simultaneously late this year in Europe and the U.S.

[source: Ford]

Continue reading 2012 Ford Focus Wagon to be shown in Geneva

2012 Ford Focus Wagon to be shown in Geneva originally appeared on Autoblog on Mon, 01 Mar 2010 11:30:00 EST. Please see our terms for use of feeds.

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EDIT - Opel must be showing the Astra wagon real soon, as it is being introduced before the 3-door which is coming in 2011. At least that's what the lady at the Opel dealer close to my office told me.

Edited by ZL-1
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A very handsome wagon. Ford needs it here ASAP. I like this car's styling because it does not apologize for being a functioning station wagon. It has a relatively thin D-pillar, with a nice big quarter glass, it has a relatively upright liftgate, it just looks roomy and useful as a wagon, while being not the least bit dowdy. Another good looking car from FoMoCo.

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Ford debuts Focus wagon -- a vital vehicle for Europe

Rick Kranz

Automotive News Europe -- March 2, 2010 06:01 CET

The Geneva auto show today was the setting for what Ford Motor Co. executives consider one of their most important world debuts this year: the next-generation Focus wagon.

The Focus wagon is crucial for Europe because about one-third of all Focus customers select this body style. In some markets, such as Italy and Germany, the wagon represents more than 50 percent of all Focus vehicles sold, the automaker said.

"A key strength of the Ford Focus range in Europe has always been its wagon, and its popularity is second only to the five-door," John Fleming, Ford of Europe chairman, said in a statement.

"These customers want the extra space and flexibility a traditional wagon provides, yet they still expect all of the technology, great driving dynamics and superb styling. We believe the new Focus wagon will more than satisfy their requirements in every way."

The wagon adapts the kinetic styling themes seen on the four- and five-door models.

A Ford spokesman said there are no plans for sales in North America, where wagons are not as popular.

The Focus wagon is the fifth revealed vehicle developed on Ford's new global C-segment platform. The platform will underpin at least 10 vehicles that will be sold worldwide and will account for 2 million units of production annually by 2012, Ford says.

Ford unveiled the Focus C-Max and Grand C-Max compact minivans last fall at the Frankfurt auto show and the next-generation four- and five-door Focus models in January at the Detroit auto show.

One of the vehicles that has yet to debut is the next-generation Ford Kuga crossover. Ford has not revealed whether the Kuga name will be used in the United States or whether it will be called the Ford Escape. Additionally, Mercury is expected to sell its version as the Mariner.

Also in Geneva, Ford confirmed that a performance version of the Focus is planned and that it will be powered by a four-cylinder Ecoboost engine. The unnamed vehicle will be sold globally. The details and time frame were not announced.

"We want to reassure enthusiasts of Focus performance models that we have a plan for them as well," Derrick Kuzak, Ford's group vice president of product development, said in a statement.

Read more: http://www.autonews.com/article/20100302/COPY/303019875/1193#ixzz0h26Jsa71

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