Sign in to follow this  
Followers 0
NINETY EIGHT REGENCY

GM announces sweeping North American management shuffle

6 posts in this topic

GM announces sweeping North American management shuffle

It may be tough to remember the news earlier in the day that Brian Nesbitt would be out as the head of Cadillac and back to his old position as executive director, advanced concept group. A metric ton of reveals from the Geneva Motor Show has a tendency to do that kind of thing... but General Motors rather quietly let loose a whole slew of sweeping changes to its North American leadership team. According to Mark Reuss, GM North America president:

It's become extremely clear to me since taking this role that there is a better way to structure this organization. The premise of the structure is simple – a clearer marketing focus to sell more vehicles, and freeing our sales and service experts to focus on customers and dealers... We've worked with a small group of executives to align this model and appoint the best candidates for each job.

Shortly after the announcement went out, Reuss held a conference call during which he admitted that GM's sales performance was not keeping up with the progress the automaker has recently made with its vehicle lineup. Hence, the leadership shakeup. The moves are way too thorough to go over here, so we suggest you click on past the break for the complete rundown straight from The General. Summing up the changes, Reuss had this to say:

This structure has been developed with as few layers as possible between me, the dealer and the customer. By removing layers and giving leaders increased accountability, we allow them to move faster and focus on what needs to be done.

link:

http://www.autoblog.com/2010/03/02/gm-announces-sweeping-north-american-management-shuffle/

0

Share this post


Link to post
Share on other sites

GM outlines management changes for sales, service

BY TIM HIGGINS

FREE PRESS BUSINESS WRITER

General Motors today announced a string of management changes largely impacting its North American sales and marketing operations.

“It’s become extremely clear to me since taking this role that there is a better way to structure this organization,” said Mark Reuss, who became GM North America president about three months ago. “The premise of the structure is simple — a clearer marketing focus to sell more vehicles, and freeing our sales and service experts to focus on customers and dealers.”

Susan Docherty, a vice president who had overseen sales and marketing, lost her sales responsibilities. She will now be responsible for just marketing.

U.S. marketing vice presidents were named for the automaker’s four core brands: Jim Campbell for Chevrolet, Don Butler for Cadillac and John Schwegman for Buick and GMC.

Reuss will take a more direct role in overseeing sales.

Executives were named to oversee sales and service for the four brands. They include Alan Batey for Chevrolet. He was previously president and managing director of GM’s Holden operations in Australia. Brian Sweeney remains with Buick and GMC. Kurt McNeil, previously general sales manager of Chevrolet, takes on Cadillac.

Steve Carlisle, who had been executive director of GM South East Asia Operations and president of GM Thailand, will become vice president of U.S. sales operations, responsible for the dealer network.

Other changes:

• Chris Preuss, who had been the company’s top spokesman, becomes vice president and president of OnStar. No replacement was immediately announced.

• Walt Dorfstatter, who had been president of OnStar, will become an executive director in global production operations.

• Kevin Williams, who had led GM’s service and parts operations, becomes president of GM Canada. He replaces Arturo Elias, who is taking a position in the company’s public policy center.

• Bryan Nesbitt, who had overseen Cadillac, will return to design as executive director of the advanced concept group.

0

Share this post


Link to post
Share on other sites

More staff moves

Other changes announced Tuesday in General Motors' management shakeup include:

• Chris Preuss, who had been the company's top spokesman, becomes president of OnStar. No replacement for his old job was immediately announced.

• Walt Dorfstatter, who had been president of OnStar, will become an executive director in global production operations.

• Kevin Williams, who had led GM's service and parts operations, becomes president of GM Canada. He replaces Arturo Elias, who is taking a position in the company's public policy center.

• Steve Hill, who had been general manager of retail sales support, becomes general manager of customer care and after-sales.

• Bryan Nesbitt, who had overseen Cadillac, will return to design as executive director of the advanced concept group.

• Mary Sipes, who had been executive director of corporate planning, will handle North American product planning.

link:

http://www.freep.com/article/20100303/BUSINESS01/3030321/1210/business01/More-staff-moves

0

Share this post


Link to post
Share on other sites

GM shakes up top execs to speed up turnaround

Reuss expected to have more say over sales operations

BY TIM HIGGINS

FREE PRESS BUSINESS WRITER

In its second management shakeup since December, General Motors announced Tuesday executive moves that clearly signal impatience over the pace of the Detroit automaker's turnaround.

Mark Reuss, three months into his job as president of GM North America, put an executive team into place that's expected to give him a larger role in the sales operations.

"I want us to get the most market share and profit that we can out of this organization. I don't think we've moved far enough, fast enough," Reuss told reporters.

The announcement came the same day that Ford bested GM in monthly sales results for the first time in more than a decade.

The shakeup includes separating the sales and marketing functions of GM's U.S. operations with the intent of focusing executives on specific issues while removing layers of management. Susan Docherty, who had overseen sales, marketing and service, will now be responsible for just marketing. She will have three vice presidents responsible for the company's four U.S. brands:

• Jim Campbell, who had been the head of Chevrolet, will oversee Chevrolet marketing.

• Don Butler will rejoin GM from Inrix, a technology company, to handle Cadillac.

• John Schwegman, who had been Chevy's product marketing director, will handle Buick and GMC.

Reuss will take a greater role in sales, which will have a similar structure of executives overseeing each brand's sales. Those appointments include:

• Alan Batey, who was president and managing director of GM's Holden operations in Australia, will handle Chevrolet.

• Brian Sweeney, who had overseen marketing and sales for Buick and GMC, will handle sales for the brands.

• Kurt McNeil, previously general sales manager of Chevrolet, takes on Cadillac.

"Entire layers have been eliminated so the path from me to our dealers and our customers is very direct and very simple," Reuss said.

He acknowledged that there have been several management changes within the past year but said that he wouldn't have been doing his job if he didn't address changes that needed to occur. Reuss said Ed Whitacre, chairman and CEO, helped in some of the selections.

"This is going to be it for the future, and we're going to make it work," he said of the changes.

Steve Carlisle, who had been executive director of GM South East Asia Operations and president of GM Thailand, will become vice president of U.S. sales operations, responsible for the dealer network.

One of the major issues facing dealers is the arbitration process, which GM is in the middle of, which is allowing stores cut last year to appeal the decisions.

Gerald Meyers, a business professor at the University of Michigan, speculated that some of the changes to GM's sales operation come from Whitacre, new to the auto industry and unaccustomed to hearing directly from unhappy dealers, reacting to pressure from a dissatisfied dealer body.

link:

http://www.freep.com/article/20100303/BUSINESS01/3030322/1320/GM-shakes-up-top-execs-to-speed-up-turnaround

0

Share this post


Link to post
Share on other sites

GM makes leadership changes to boost profitability

Robert Snell / The Detroit News

General Motors Co. revamped its North American leadership team Tuesday, splitting sales and marketing operations in a series of moves sparked by the automaker's lack of speed and success since emerging from bankruptcy.

In the second sweeping shakeup within North America in less than three months, GM appointed Steve Carlisle as head of U.S. sales and stripped Susan Docherty of sales and service responsibilities, leaving her in charge of marketing.

Carlisle will report to GM North American President Mark Reuss, who announced the changes Tuesday and will take a more direct role in U.S. sales.

The changes were needed, Reuss said, because GM has not moved fast enough to boost sales and market share or restore profitability -- a mandate imposed by Chairman and CEO Edward Whitacre Jr.

Analysts agree GM has not moved fast enough and said the automaker needs to quicken the introduction of new vehicles, particularly next-generation pickup trucks.

"You can shake it up any way you want, but at the end of the day, the product cadence has to be there," said auto analyst Erich Merkle of Autoconomy.com in Grand Rapids.

"I'm not saying they don't have some great products, they do; but they're not coming fast enough."

The changes are aimed at removing layers of management between Reuss, dealers and customers and making North American operations a more profitable, sustainable business, Reuss said.

He also called an end to a series of management moves dating back to last summer.

"This is the winning team. It is going to be something that is going to be operating in North America for a while," he said.

"I want us to get the most market share and profit that we can out of this organization. I don't think we've moved far enough, fast enough."

Whitacre strongly supported the changes, which were shared with GM's board of directors Tuesday, Reuss said.

Docherty said the changes will enable her to focus efforts on marketing and selling more vehicles rather than juggling sales and service responsibilities.

"It isn't humanly possible for one person to do all of that work," she said. "We want better business results, we want them faster. We've got to have the best people to do that."

There is a key distinction between how Reuss established the new sales and marketing operations.

Docherty reports to Reuss and will oversee marketing vice presidents representing Chevrolet, Buick, GMC and Cadillac brands.

Carlisle, the new sales chief, also reports to Reuss and is responsible for GM's dealer network, retail sales support, fleet and commercial sales.

But a team of sales vice presidents representing each brand will report directly to Reuss.

"It's about having a more direct line into the dealer community," GM spokesman Jason Laird said.

The move to split sales and marketing appears to undo a key operational decision made by Whitacre. Under former CEO Fritz Henderson, sales and marketing were separate.

Sales of GM's four brands has improved the last five months, but Whitacre is pushing for quicker improvement and profitability.

GM's U.S. sales dropped 30 percent last year, and its U.S. market share fell to 19.8 percent from 22.2 percent in 2008, according to Autodata Corp. Last month, sales rose 12 percent compared to a year earlier and sales of GM's four brands posted the fifth consecutive year-over-year increase.

From The Detroit News: http://www.detnews.com/article/20100303/AUTO01/3030324/1148/auto01/GM-makes-leadership-changes-to-boost-profitability#ixzz0h7aNaYLl

0

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   You have pasted content with formatting.   Remove formatting

×   Your link has been automatically embedded.   Display as a link instead

Loading...
Sign in to follow this  
Followers 0



  • Who's Online (See full list)

    There are no registered users currently online

  • Who's Chatting

    There are no users currently in the chat room