Jump to content
Sign in to follow this  
NINETY EIGHT REGENCY

Toyota offers freebies to steady sales

Recommended Posts

Toyota offers freebies to steady sales

BY GREG GARDNER

FREE PRESS BUSINESS WRITER

Toyota is offering interest-free loans, discounted leases and, for current owners, free service to stabilize sales that have fallen two straight months in the wake of three recalls covering nearly 6 million vehicles in the U.S.

Beginning now through April 5, the automaker is offering zero-percent financing for 60 months on 10 models: Avalon, Corolla, Camry, Matrix, Prius, Yaris, RAV4, Venza, Tundra and Highlander. Toyota also will discount leases on those models.

The automaker also is offering free maintenance for two years to existing customers, a perk not available to new Toyota customers.

Bob Carter, general manager of the Toyota division, declined to estimate the cost of this program.

Toyota's U.S. sales fell 8.7% in February and its market share shrank to 12.8%, far below the 17% it captured for 2009. For the first two months of the year, Toyota sales are now off by 12.4%.

Ongoing publicity from the recalls and congressional hearings have put the spotlight on Toyota executives and cost Toyota about 18,000 in lost sales in February, Carter estimated.

For a company that has traditionally spent less on incentives than other automakers, this aggressive incentive campaign represents a substantial change.

"Clearly we have some work to do," Carter said.

link:

http://www.freep.com/article/20100303/BUSINESS01/3030367/1210/business01/Toyota-offers-freebies-to-steady-sales

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  



About us

CheersandGears.com - Founded 2001

We  Cars

Get in touch

Follow us

Recent tweets

facebook

×