Jump to content
  • Welcome Guest!

    Founded in 2001, CheersandGears.com is one of the oldest continuously running automotive enthusiast communities on the net. 

    Sign up is free and easy, come join the fun!

Sign in to follow this  
NINETY EIGHT REGENCY

Toyota incentives turn lookers into buyers, survey finds

Recommended Posts

Toyota incentives turn lookers into buyers, survey finds

08:29 AM

CAPTIONBy MARK RALSTON, AFP/Getty Images

After the drumbeat of bad news, all Toyota had to do was simply roll out a few meager incentives and it sounds like buyers are ready to bang down the doors of their local dealership -- whether the cars are eventually found defective or not.

Edmunds.com says Toyota's announcement of zero-percent financing and special lease deals earlier this week generated nearly a 40% spike in purchase intent, as measured by visits to the car buying web site. In January, Toyota's purchase intent averaged just over 13% and then fell to a 9.7% low as a result of the recall announcements. On March 1, Toyota purchase intent had recovered to 13%, then it soared an additional five percentage points in a single day after the incentives were announced.

"The Toyota recall saga allowed other automakers to snag some market share, and now Toyota wants it back," said George Kang, senior analyst at Edmunds.com. "Despite their ongoing challenges, the company still has plenty of brand strength and consumer confidence."

Now it looks like the recalls aren't even going to cut into Toyota's resale values that much. "The recall has not yet had a significant negative impact on the resale value of either recalled or non-recalled Toyota vehicles," Kelley Blue Book says

link:

http://content.usatoday.com/communities/driveon/post/2010/03/toyota-incentives-will-turn-lookers-into-buyers/1

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  



About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×