NINETY EIGHT REGENCY

GM Daewoo to Badge All Products as Chevrolets

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GM Daewoo to Badge All Products as Chevrolets:

GMDAT President and CEO Michael Arcamone will announce the auto maker’s name-change decision within the next eight weeks, in time for the Busan International Motor Show that opens April 29.

See video below:

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ugh. distasteful.

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ugh. distasteful.

Well, the GMDAT products are already badged as Chevrolet most everywhere outside Korea..so they might as well be consistent. (Some GMDATS are sold as Holdens in Australia and Buicks in China).

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They're whoring out Baseball, Hot Dogs, Apple Pie and you-know-who.

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GM is streamlining their brands.

Worldwide we will have Chevy, and then Opel/Buick/Vauxhall/Holden, and then Cadillac. GMC will be NA mostly.

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They're whoring out Baseball, Hot Dogs, Apple Pie and you-know-who.

I think in most people's eyes, Chevrolet is synonymous with Crapaliers, instead of good ol' America.

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GM Daewoo to Badge All Products as Chevrolets ......... thats not a bad idea. Then when GM sucks the life out of OPEL over the next ten years they will have a brand in place.

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Doesn't this mean that GM effectively just shuttered another brand?

That's my thought - and since the Daewoo brand holds negative connotation in much of the world, and supposedly little if any positive connotation in it's own land, no reason not to get rid of it. I suggest they go ahead & rename the whole manufacturing unit of Daewoo, and let the name be gone forever. Perhaps something generic like GM Korea Manufacturing. It could be a very smart move to get rid of the "rebadged Daewoo" comments.

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"Daewoo brand holds negative connotation"

The word daewoo sounds bad

Edited by RjION
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Does this mean the soon to be Daewoo LaCrosse will now be the Chevy LaCrosse?

Chevy Alpheon, maybe...I've read it was going to be the Daewoo Alpheon for '11.

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