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GM Daewoo to Badge All Products as Chevrolets


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ugh. distasteful.

Well, the GMDAT products are already badged as Chevrolet most everywhere outside Korea..so they might as well be consistent. (Some GMDATS are sold as Holdens in Australia and Buicks in China).

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Doesn't this mean that GM effectively just shuttered another brand?

That's my thought - and since the Daewoo brand holds negative connotation in much of the world, and supposedly little if any positive connotation in it's own land, no reason not to get rid of it. I suggest they go ahead & rename the whole manufacturing unit of Daewoo, and let the name be gone forever. Perhaps something generic like GM Korea Manufacturing. It could be a very smart move to get rid of the "rebadged Daewoo" comments.

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