Jump to content
Create New...

GM should start moving metal, not managers

Recommended Posts

GM should start moving metal, not managers

Automotive News -- March 8, 2010 - 12:01 am ET

General Motors Co. needs to settle on a roster and a game plan for selling more automobiles -- then stick with the team long enough to generate results.

It probably makes sense for GM to keep marketing and sales operations separate on the company's organizational chart, as many companies do. But last week when GM reorganized its sales and marketing team for the third time in less than a year, it had the appearance of a company in managerial disarray.

There have been some extenuating situations, such as having a change of CEOs.

But the multiple staff changes have been confusing and off-putting for dealers and other stakeholders.

The changes began in July after GM emerged from Chapter 11. Vice Chairman Bob Lutz, who had planned to retire at the end of 2009, was persuaded to stay to help with the transition. He was given responsibility for marketing and communications by CEO Fritz Henderson. Mark LaNeve, who had headed both sales and marketing, was reduced to running sales only.

In October LaNeve left GM for Allstate and Susan Docherty was promoted to sales chief. Then Henderson was ousted in December. Board Chairman Ed Whitacre became interim CEO and promptly stripped Lutz of the marketing and communications jobs, giving marketing to Docherty to go along with her sales responsibility.

That lasted just three months. Last week's shake-up took responsibility for sales away from Docherty, leaving the sales organizations to report to North America President Mark Reuss. The most recent changes, which also eliminated brand general managers for marketing, should increase accountability in each brand's sales operations.

It's understandable that GM wants to put the best possible athlete in each position. But enough is enough.

Whitacre has settled into the CEO's role and had plenty of opportunity to assess GM's talent pool. He has built his own team, which includes GM lifers such as Reuss and outsiders, some of whom are from AT&T, Whitacre's former company.

GM desperately needs to shift the national media conversation to its cars and trucks and away from boardroom intrigue and executive departures.

It's time to let the starting lineup take the field, learn their positions and play the game. That's the only way GM can expect to win.

Read more: http://www.autonews.com/article/20100308/OEM02/303089965/1128#ixzz0hhSUbFu5

Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Who's Online   2 Members, 0 Anonymous, 26 Guests (See full list)

  • Chevy Estimated Range for Silverado EV Work Truck Raised to 450 miles

    When Chevrolet initially took the wraps off the Silverado EV last year, GM had estimated up to a 400 mile range based on its own calculations.  As the Silverado EV has made its way through development, it went for EPA certification and came back with 50 miles more than GM's estimate.  With this new EPA certification, the Silverado EV has an over 100-mile advantage over its only on-sale competitor the F-150 Lightning Extended Range (320 miles). The Silverado EV will launch first in WT trim with t


    All New 2024 Toyota Tacoma Yearns For Adventure

    The Toyota Tacoma has been the best-selling mid-size pickup in the U.S. for nearly 20 years. Holding such an important place in the lineup, Toyota has been very conservative with updates in the past.  The outgoing generation ran for a full 7 years, but even that was based on a platform that dates all the way back to 2004.  For 2024, the Tacoma sheds the old platform entirely and joins the Tundra and Sequoia on Toyota's new TNGA-F global truck platform.  The 2024 Tacoma is the latest (and final)


    The Ford Ranger Raptor Finally Comes to the US

    After years of being forbidden fruit offered only in overseas markets, Ford has finally deemed the Ranger Raptor worthy enough to bring to the U.S. The biggest reason for the U.S. not getting the prior version was its standard diesel power and the inability of the platform to take a sizable V6 engine. When Ford redesigned the 2024 Ranger (read more about the 2024 Ford Ranger here), they made sure to alter the engine bay and chassis to accommodate a V6. Powering the Ranger Raptor is a 3.0-li


  • Create New...

Hey there, we notice you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.


Write what you are looking for and press enter or click the search icon to begin your search