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NINETY EIGHT REGENCY

Saab starts shipping to U.S. dealers as it rolls back prices

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Saab starts shipping to U.S. dealers as it rolls back prices

Chrissie Thompson

Automotive News -- March 9, 2010 - 4:14 pm ET

DETROIT -- Saab Cars North America, seeking sales momentum under new ownership, is lowering prices for its 2010 9-3s by 4 to 12 percent.

Saab’s 218 U.S. dealers are expecting 9-3s this month after a half-year delivery hiatus. Saab launches its redesigned 9-5 sedan this summer.

The base model 2010 9-3 sport sedan starts at $29,725, including delivery, compared with $31,135 for the 2009 version. The base price for the 9-3 SportCombi wagon fell to $31,155 from $32,565 in the 2009 model year.

The 9-3 convertible has a 2010 base price of $40,815, compared with $42,905 as a 2009 model. The new 9-3X crossover starts at $37,800.

The cuts move Saab pricing more in line with competing vehicles, COO Mike Colleran said in a statement. To compare, the base 2010 Volvo S40 starts at $27,050, including shipping.

Along with providing 2010s, Saab is offering current owners or lessees $1,000 off a new 2009 or 2010. The deal comes on top of incentives launched in late February that range from $4,000 to $8,000 off 2008 and 2009 models.

Dutch niche automaker Spyker Cars NV bought Saab last month after the Swedish brand had been for sale since March 2009.

General Motors Co. originally agreed to sell Saab to Swedish supercar maker Koenigsegg Group AB, but that deal fell through in November. Spyker then spent months negotiating for the brand, even though GM said it was winding down Saab.

The uncertainty hanging over Saab last year pushed U.S. sales down 59 percent to 8,680. That followed a 35 percent sales drop in 2008.

Read more: http://www.autonews.com/article/20100309/RETAIL07/100309864/1265#ixzz0hifOh4Uv

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