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NINETY EIGHT REGENCY

Chrysler to unveil accessorized Jeeps, Ram trucks in Utah

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Chrysler to unveil accessorized Jeeps, Ram trucks in Utah

Alisa Priddle / The Detroit News

Chrysler Group LLC is preparing a small fleet of accessorized Jeeps and Ram trucks to be unveiled at the 44th annual Easter Jeep Safari later this month in Moab, Utah.

To the off-roading mecca, Chrysler is taking about 15 Jeeps and Dodge Rams that received the Mopar accessory treatment.

Chrysler will use the event, which attracts about 7,000 attendees, to show what kind of accessories are available and gauge reaction to new ones under consideration as Mopar develops future parts and accessories, said spokesman Bryan Zvibleman.

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The automaker has put some teaser sketches on its Web site. They include the Jeep Wrangler J7, Patriot Extreme, Wrangler Trail Boss and Ram Power Wagon.

The Moab event takes place from March 27 through April 4. The vehicles continue Chrysler's efforts to inject enthusiasm into its existing vehicle line as it awaits the arrival of all-new vehicles later this year and a raft of upgrades due in the fourth quarter.

From The Detroit News: http://detnews.com/article/20100312/AUTO01/3120428/1148/auto01/Chrysler-to-unveil-accessorized-Jeeps--Ram-trucks-in-Utah#ixzz0i0SlYpWE

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