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NINETY EIGHT REGENCY

General Motors needs more changes

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General Motors needs more changes

Keith Crain

Automotive News -- March 15, 2010 - 12:01 am ET

A couple of weeks ago, General Motors made a number of changes in sales and marketing so that no one outside the company has any idea who's in charge of what. I'm not so sure that folks inside the company have any idea, either.

It's time for GM to rectify the mistake and put someone in charge of each division. That person would be in charge of sales, marketing and everything else except engineering, design and manufacturing.

Those executives would all report to Mark Reuss.

Having someone in charge is long overdue if the top brass at GM want accountability.

Not that long ago, being the head of a GM division meant something, and along with it came being a vice president of the corporation. Lately GM has screwed up the sales and marketing responsibilities so badly that no one is in charge.

That's ridiculous.

If the top executives at GM are serious about increasing sales, they should put some people in charge.

There is something crazy about having brands as big and important as Chevrolet and Cadillac and not knowing who's in charge.

Splitting up the responsibility for sales and marketing doesn't make any sense. As president of North America, Mark Reuss should have his divisions reporting directly to him, with division managers calling the shots for their brands.

When GM sold the most cars, each division had a general manager who was nothing short of king. It was a big deal.

It's time to make it a big deal again. It's time to give the responsibility for each brand to a general manager who might even be a vice president.

Regardless of how much harmony there is inside GM, it's impossible to know what's going on with each division -- and what each one needs -- unless someone is running all aspects of the division.

This is not a slap at any of the executives involved with sales or marketing for the four divisions. But it is essential that GM's brass realize that if they want the best organization, they should put someone in charge.

They have made a bad mistake, but they still have time to correct it.

Let's hope they understand the error of their ways.

Read more: http://www.autonews.com/article/20100315/RETAIL03/303159988/-1#ixzz0iFZ7msCr

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