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Report: Maybach to get facelift in Beijing before brand gets the axe

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Filed under: Sedan, Maybach, Mercedes-Benz, Beijing Motor Show, Luxury

maybachlandaulet000opt.jpg
Maybach Landaulet - Click above for high-res image gallery

If a recent report out of the UK is to be believed, Maybach is set to get the axe in the very near future. However, as a last hurrah, all three models from the ultra-luxury division of Mercedes-Benz (57, 62 and Landaulet) will receive facelifts this year. The last round of top-zoot Maybachs will debut in late April at the Beijing Motor Show. Expect the changes to the lineup to be very minor - new grilles and LED lights should be about the only differences from the sedans currently on sale.

So, why kill off Maybach? Ever since the brand was resurrected in 2002, it has suffered from very slow sales. Not surprising, considering the high price tags, comparatively low content levels and the hard financial times the world has fallen on in recent years. Furthermore, parent company Mercedes-Benz has big plans to expand the S-Class range, which includes adding more upmarket versions which should fill the void of Maybach's current offerings. Look for the new S-Class to arrive in 2014, along with a fully updated version of the R-Class people-mover, as well.



[source: AutoExpress]

Report: Maybach to get facelift in Beijing before brand gets the axe originally appeared on Autoblog on Mon, 15 Mar 2010 13:31:00 EST. Please see our terms for use of feeds.

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It's also an uglier, overpriced S-Class. At least Rolls and Bentley have distinctive cars.

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I guess the market of dictators, hip-hop felons, and athletes is too small to support it.

The only time I've ever seen Maybachs, they were being used as hotel limos at one of the major Las Vegas strip hotels (Wynn?) a few years ago...

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I saw a Maybach in NYC over Thanksgiving. I can absolutely understand the rationale for buying one over a Rolls--it completely blends into the streetscape; I bet most passers by thought it was no different from the regular black Town Car limos. And the back seat is still amazing all these years later. It's a car to be driven in, not to be seen in or make a statement in.

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Maybach facing axe

Luxury firm to be wound down as owner Mercedes takes S-Class upmarket

By Tom Philips15th March 2010

It looks as if Mercedes’ luxury super-brand, Maybach, is to be confined to the history books.

The firm plans to launch mildly facelifted versions of its three-model line-up – with new grilles and LED lights likely to be the only changes – before the marque is allowed to slip away.

Bosses have now privately admitted plans to wind down the brand – resurrected in 2002 – due to disappointing sales. The Maybach decision is part of Mercedes’ wider plans to take the next-generation S-Class upmarket.

The new S is set to arrive in 2014, and promises to be one of the most hi-tech models ever built. Mercedes top brass have already signed off features such as the futuristic Human Machine Interface, which debuted in the F800 Style concept unveiled at the Geneva Motor Show.

The car’s interior controls are operated from a large monitor. However, this doesn’t require physical contact – instead, you run your fingers in front of a pad on the centre console. A camera then films your movements, which are translated into actions on the screen, allowing owners to open applications and zoom into maps simply by gesturing, rather than touching.

Mercedes’ recently appointed design chief, Gorden Wagener, is in the process of refining the car’s styling alongside the replacement for the R-Class crossover. As the S-Class is moved upmarket, the new R-Class will be relaunched to appeal more to chauffeurs and family buyers.

Read more: http://www.autoexpress.co.uk/news/autoexpressnews/249559/maybach_facing_axe.html#ixzz0iIken6Ir

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This dud is still in 'production' ???

>>"Benz has big plans to expand the S-Class range, which includes adding more upmarket versions which should fill the void of Maybach's current offerings."<<

What 'void' ? No one buys these- a massive flop. I've seen 1 or 2 driving around Princeton : monster 'meh'.

s-class is already at the top of the price range- bumping it up in $$ is only going to curtail it's sales, which were already down 37% '09 vs. '08.

maybach sold 66 cars in '09.

Edited by balthazar
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Maybach = yawn... The damn thing is ugly!

I think that pic was taken in Abu Dhabi :AH-HA:

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Maybach isn't needed when they have the S600 and S65 AMG. Plus with all the equipment they are planning for the new S-class, they can easily challenge any other car. Rolls-Royce builds an old fashioned luxury car, they don't have 100 buttons and gadgets in it, because that isn't what they are about. For engineering and technology, the S-class really stands alone.

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"Standing above" = another 37% sales drop in '10 ???

Folding the maybach back into it's rebadge twin is an admittance of failure & a clear desperate ploy to feed a shrinking segment.

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"Standing above" = another 37% sales drop in '10 ???

Folding the maybach back into it's rebadge twin is an admittance of failure & a clear desperate ploy to feed a shrinking segment.

Maybachs where hardly 'rebadges'..they had some dirty bits underneath in common with the previous gen S-class, but the body, interior, etc were all unique.

It was intended to be Merc's RR and Bentley competitor, but just didn't take off..

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"Standing above" = another 37% sales drop in '10 ???

Folding the maybach back into it's rebadge twin is an admittance of failure & a clear desperate ploy to feed a shrinking segment.

Corvette and Cadillac suffered worse sales drops than 37%, if everything that dropped 37% last year got canned, about half the cars on the market would be gone.

Maybach was a gamble, it failed. Rolls and Bentley have history, it is too hard for a new entrant to come into that market. Plus, Bentley has lower end models to sell, Maybach's mistake was aiming too high. The base Maybach is $366,000 and they range up to $456,000. It is a nice car, but not $250,000 nicer than an S-class. Maybach was today's Duesenberg (although Duesenbergs had more style).

Edited by smk4565
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