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Study: Hyundai customer loyalty upends Toyota, Honda, takes #1


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Filed under: Car Buying, Honda, Hyundai, Toyota

2011 Hyundai Sonata - Click above for high-res image gallery

It's no secret that Hyundai has been enjoying a healthy dose of praise lately, especially with fresh new products like the Genesis, Tucson and Sonata garnering a lot of media attention. But it isn't just the press that thinks Hyundai is on a roll - Kelley Blue Book now reports that the automaker now holds the Number One spot in brand loyalty, with 56.3 percent of Hyundai owners looking within the brand for new car purchases. Honda continues to hold the second place rank at 55.8 percent, and Toyota, in light of its recent recall woes, is down 4.4 percentage points to 53.3 percent, putting it in the third place spot.

Furthermore, the Sonata is now KBB's fifth most-researched new vehicle, mostly due to the hype surrounding the stylish new 2011 model. The only vehicles ahead of it on the list are perennial mainstays, such as the Honda Civic, Accord, CR-V and Toyota Camry.

KBB market analysts believe that Hyundai should continue to promote its attractive new products, competitive price points and great warranty program in order to keep the momentum going (duh). These analysts also suggest that domestic automakers (Ford and GM, specifically) will prove to be Hyundai's biggest competition in the near future, as these brands are set to roll out a host of new products to win over consumers. Follow the jump to read the full details in KBB's press release.

[source: Kelley Blue Book]

Continue reading Study: Hyundai customer loyalty upends Toyota, Honda, takes #1

Study: Hyundai customer loyalty upends Toyota, Honda, takes #1 originally appeared on Autoblog on Mon, 15 Mar 2010 15:33:00 EST. Please see our terms for use of feeds.

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