Jump to content
Sign in to follow this  

Nissan Names Hyundai’s Ewanick U.S. Marketing Head

Recommended Posts

Nissan Names Hyundai’s Ewanick U.S. Marketing Head

By Ward’s Staff

WardsAuto.com, Mar 18, 2010 12:00 PM

Hyundai Motor America’s Joel Ewanick, credited with developing the Korean auto maker’s successful Assurance program, will join Nissan North America Inc. as vice president-marketing for the Nissan Div. March 22.

As vice president-marketing for HMA, Ewanick launched the successful and imitated Hyundai Assurance program, which Nissan says in a statement “doubled the percentage of U.S. customers willing to consider buying a Hyundai.”

Leading advertising publications lauded him with awards last year for Assurance, which allows Hyundai owners to return their vehicles if they lose their jobs or suffer similar hardships that prevent them from making car payments.

Ewanick joined Hyundai in 2007. Prior to that he served as director-brand planning, at The Richards Group and also spent time at Porsche Cars North America and Saatchi & Saatchi Team One Advertising.

At Nissan, he will oversee marketing communications, pricing and product management, the auto maker says.

Ewanick replaces Christian Meunier, who was appointed president of Nissan’s Brazilian subsidiary Feb. 5.



Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Who's Online   1 Member, 1 Anonymous, 28 Guests (See full list)

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets



Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.