Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.

Sign in to follow this  

GM sales exec says company won't reopen factory

Recommended Posts

GM sales exec says company won't reopen factory

General Motors Co. will not reopen any factories, even though it has shortages of several new models, the company's top sales executive said Tuesday.

Vice President of Sales Susan Docherty told reporters on a conference call that GM needs to use its current factories to the maximum rather than taking the expensive step of reopening a closed plant.

Dealers have reported shortages of some new models, such as the Chevrolet Equinox and GMC Terrain midsize crossover vehicles, and some GM executives have been pushing to reopen a factory to boost production while the models are still hot.

"We don't need to do that," Docherty said. "We need to leverage our existing footprint."

At the Detroit auto show in January, GM North American President Mark Reuss raised the possibility of reopening a factory, and Vice Chairman Bob Lutz said that was how Chrysler gained market share in the 1990s when it had hot-selling products.

But Docherty said GM is just now seeing the benefits of adding third shifts at the factory in Ontario where the Terrain and Equinox are made, as well as the Fairfax plant at Kansas City, Kan., that makes the Chevrolet Malibu midsize sedan, she said.

GM also said it has low supplies of full-size sport utility vehicles, the Chevrolet Camaro muscle car and the Cadillac SRX crossover, a cross between an SUV and a station wagon.

By having tight supply, GM is getting better prices on its new models and making more money on them, Docherty added.

GM also said that in February, nearly 70 percent of GM's sales were cars and crossover vehicles, the highest percentage ever.

Last year, almost 60 percent of GM's sales were light trucks, according to Autodata Corp.



Share this post

Link to post
Share on other sites

Your content will need to be approved by a moderator

You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

  • Who's Online   1 Member, 0 Anonymous, 27 Guests (See full list)

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets



Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.