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Variance

Korean SUV Maker Mulls U.S. Entry

26 posts in this topic

Variance    0

Korean SUV Maker Mulls U.S. Entry

Date posted: 02-03-2006

SEOUL, South Korea — Ssangyong, the tiny Korean SUV specialist, is about to get a new lease on life, thanks to Chinese partner Shanghai Automotive Industry Corp (SAIC). A potential entry into the North American market could be part of that long-term revival plan, according to industry insiders.

SAIC, which owns a controlling interest in the company, is pumping $2 billion into Ssangyong. The money will go to boost production capacity in Korea to around 320,000 units a year, as well as the development of six new models by 2010, including three new SUVs and a successor to its Chairman luxury sedan.

Ssangyong currently sells its vehicles primarily in Korea and a few selected export markets, including China. Its current range includes several vehicles that have the reputation — at least in the home market — of having, shall we say, rather distinctive styling (Pontiac Aztek-type distinctive, that is). None of those models, which include the Actyon and Kyron SUVs and the Rodius minivan, are considered suitable for export to North America.

What this means to you: A tiny Korean SUV specialist could be coming to the States — with backing from the Chinese.

Link: http://www.edmunds.com/insideline/do/News/articleId=109171

Edited by Variance

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Hudson    16

Ssangyong was suppose to come here to North America, badged as Daewoos back in 2003, but by then, GM withdrew Daewoo from North America.

Daewoo withdrew Daewoo from North America.

Before it went bankrupt, Daewoo attempted to take over Ssangyong. In some countries, Ssangyong products were sold under the Daewoo badge (just like it was planned with the Korrando in the US). But Ssangyong went private during Daewoo's financial problems and was eventually purchased by Shanghai Automotive.

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avant1963    38

As long as it is not the super-safe JiangLing Landwind - otherwise known as the Isuzu Trooper that managed to get a unheard of no star crash test.

JiangLing Landwind: the choice of the suicidal maniac on the go!

Posted Image

Posted Image

YOU MUST see this link: It is the actual crash test that allowed the truck to get a ZERO. The poor dummy became part of the dashboard.

http://paultan.org/archives/2005/10/07/jia...t-outside-view/

Story: http://driving.timesonline.co.uk/article/0...1783784,00.html

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Polish_Kris    0

Daewoo withdrew Daewoo from North America.

Before it went bankrupt, Daewoo attempted to take over Ssangyong. In some countries, Ssangyong products were sold under the Daewoo badge (just like it was planned with the Korrando in the US). But Ssangyong went private during Daewoo's financial problems and was eventually purchased by Shanghai Automotive.

Sorry, see I worked at a Daewoo dealership when this all happened, and I was informed it was GM's decision to make way for the Chevy and Suzuki re-badges.

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bobo    91

I see why the article states that these vehicles seem inspired by the Aztek and are not suitable for the U.S. market.

Rodius:

Posted Image

Actyon:

Posted Image

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Enzora    0

I see why the article states that these vehicles seem inspired by the Aztek and are not suitable for the U.S. market.

Actyon:

Posted Image

Whoa, a non-ugly Aztek-styled car. That's bizarre.

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sciguy_0504    0

YOU MUST see this link: It is the actual crash test that allowed the truck to get a ZERO.  The poor dummy became part of the dashboard.

http://paultan.org/archives/2005/10/07/jia...t-outside-view/

Story: http://driving.timesonline.co.uk/article/0...1783784,00.html

It is like the SUV ate itself. It just keeps going and going into the wall.

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It is like the SUV ate itself.  It just keeps going and going into the wall.

The doors look like an old Isuzu Rodeo...the crash footage reminds me of the '94-0? Chevy Blazer..

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titan    0

I see why the article states that these vehicles seem inspired by the Aztek and are not suitable for the U.S. market.

Rodius:

Posted Image

Actyon:

Posted Image

They're burning my eyes. :blink:

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Newbiewar    1

As long as it is not the super-safe JiangLing Landwind - otherwise known as the Isuzu Trooper that managed to get a unheard of no star crash test.

JiangLing Landwind: the choice of the suicidal maniac on the go!

Posted Image

Posted Image

YOU MUST see this link: It is the actual crash test that allowed the truck to get a ZERO.  The poor dummy became part of the dashboard.

http://paultan.org/archives/2005/10/07/jia...t-outside-view/

Story: http://driving.timesonline.co.uk/article/0...1783784,00.html

lol for one... the dummy would have had a paper style cut on its neck, it would have broken its nose, and its legs would both be broken... nice car...

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Hudson    16

As long as it is not the super-safe JiangLing Landwind - otherwise known as the Isuzu Trooper that managed to get a unheard of no star crash test.

JiangLing Landwind: the choice of the suicidal maniac on the go!

The Landwind was based on the Rodeo, not the Trooper.

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Hudson    16

Sorry, see I worked at a Daewoo dealership when this all happened, and I was informed it was GM's decision to make way for the Chevy and Suzuki re-badges.

GM wasn't in control of Daewoo when Daewoo America closed its doors. If they were, GM would have been liable for any dealership lawsuits...which they are not.

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MyerShift    7

Barf-a-rama. Don't want that here either.

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Polish_Kris    0

I don't know. Something about almost getting decapitated in an accident just doesn't appeal to me.

Posted Image

:Blorp:  :puke:

Posted Image

Nah man, the crash test was done on the China-man Landwind, I'm sure the Benz-engineered Ssangyongs are much more safer.

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SoCalCTS    25

Sorry, see I worked at a Daewoo dealership when this all happened, and I was informed it was GM's decision to make way for the Chevy and Suzuki re-badges.

Well, you are just wrong then because Daewoo went bankrupt and no one wanted to buy the rights and 100K warranties of the defunct Daewoo in North America. GM bought the products/designs and brought them here as Chevy's and Suzuki used their portion of the purchase to bring Daewoo's here under their own brand.

GM nor Suzuki made the decision to shut them down. They made the decision to not reopen them.

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The O.C.    2

I sat inside these in Frankfurt....the Rodius IS ugly....but the other SUVs had actually pretty decent interior fit-and-finish and quality of materials.....

In person, they look like pretty substantial SUVs.....

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evok    0

GM nor Suzuki made the decision to shut them down. They made the decision to not reopen them.

GM and Partners did not purchase Daewoo USA Sales and Distribution from Daewoo Korea creditors when GM DAT was formed.

By the time the GM DAT deal was signed Daewoo USA was already shut down. GM DAT had no legal obligation to Daewoo USA.

I believe Daewoo US dealers file a law suit against GM and lost.

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Hudson    16

Nah man, the crash test was done on the China-man Landwind, I'm sure the Benz-engineered Ssangyongs are much more safer.

Ssangyongs were not engineed by Mercedes-Benz. Ssangyong used some parts including some drivetrain components, but the vehicles were largely engineered by Ssangyong.

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Polish_Kris    0

Ssangyongs were not engineed by Mercedes-Benz. Ssangyong used some parts including some drivetrain components, but the vehicles were largely engineered by Ssangyong.

I know they actually had a team of engineers come from Stuttgard to work on Ssangyongs, then again, I think it was just the Chairman model, based off the E Klasse.

Edited by Polish_Kris

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thegriffon    5

The doors look like an old Isuzu Rodeo...the crash footage reminds me of the '94-0? Chevy Blazer..

It is essentially the old Isuzu 145 (Wizard/Rodeo/Frontera), produced under licence (not a copy).

Daewoo Motor America went bankrupt itself, as did some other distributors and some (but not all) the foreign assembly plants.

Ssangyong once had a tie-up with Mercedes and even sold the Musso SUV through Mercedes in some contries before the ML was developed. Daewoo Motor bought the company and the Rexton was designed as a Daewoo from the start. It regained its independence when DMC went into administration, with SAIC eventually purchasing a controlling interest. A few of the independent Daewoo distributors considered selling the Rexton as a Daewoo, but GMDAT soon took over distribution, ending that possibility.

SeverstalAuto (a subsidiary of the Russian steel company that bought Rouge) has an alliance deal with Ssangyong and will assemble Ssangyong models for Russia and the CIS in the ZMA (Oka) plant bought from KAMAZ. SeverstalAuto unit UAZ will also develop new SUVs on the Ssangyong platform. ZMA was developing a new-generation Oka microcar with AvtoVAZ, but Severstal does not think it will be financially viable.

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Cory Wolfe    263
Damn... Watching it over and over still amazes me... :omfg:

I see why the article states that these vehicles seem inspired by the Aztek and are not suitable for the U.S. market.

Actyon:

Posted Image

Holy $h!... it's an Aztek, but better looking and chinese...? :blink:

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