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mustang84

Mazda to design Ford subcompact

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mustang84    12

Mazda to design Ford subcompact

Paper says Ford's Japanese partner will lead development of new entry to growing small car market.

February 6, 2006: 9:32 AM EST

NEW YORK (CNNMoney.com) - Ford Motor Co. is turning to its Mazda unit to try to play catch up in the growing U.S. market for subcompact cars, according to a published report.

The Wall Street Journal reports that Mazda President and Chief Executive Hisakazu Imaki said Ford's Japanese affiliate will lead a project to develop the basic architecture for Ford's next-generation subcompact vehicle. Ford owns a controlling 33 percent stake in the Japanese automaker.

"We'll help Ford beat the Japanese," he told the paper.

This will not be the first time Ford has used a Mazda-designed basic architecture for U.S.-branded vehicles. Ford's new Fusion sedan and its Mercury Milan and Lincoln Zephyr variants are based on the basic engineering architecture of the Mazda6 sedan. The upcoming Ford Edge and Lincoln MKX crossover SUVs will use that architecture, also.

Work has just begun on the new subcompacts, Imaki told the paper, and it will be a few years before they hit the U.S. and European market.

CNN Money

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MyerShift    7

Yeah, bring the Fiesta to the U.S. The current one looks good, and is apparently fun to drive to. Sigh, why do they always do things the hard way?

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Hey Mazda: here's a hot tip for you: your company is based out of Hiroshima. Get it? You're a Japanese car comapny. This is more retarded than that "Sticking it to the man" cell phone commercial.

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Mazda is also doing the Replacement for the Fiesta.

Interesting...Mazda has a rebodied Fiesta in it's current line in Europe (Mazda2, I think).

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FUTURE_OF_GM    26

To me, it is very sad to see Ford letting it's entry level vehicles fade away like they have...

At one point in time they had the BEST selling Ranger and fresh, successful Escape on the truck side and then complemented that with the awesome Focus on the car side. (The first GOOD american small car)

Now, we have an uncompetitive Ranger, a successful but not that fresh Escape and an aging Focus...

Ford has done well with the Escape but they should've brought the Euro Focus here with the Mazda 3 and had a sub compact ready immediately in light of fuel prices, instead of letting EVERY OTHER volume company get the jump on them.

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