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NINETY EIGHT REGENCY

Crossover, and out: BMW, Volvo quit wagons

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Crossover, and out: BMW, Volvo quit wagons

Diana T. Kurylko

Automotive News -- April 5, 2010 - 12:01 am ET

NEW YORK -- BMW and Volvo are giving up on the large station wagon segment in the United States.

Volvo, the brand that used to be synonymous with wagons, is ending U.S. sales of its V70 after the 2010 model year and may drop station wagons completely within a year.

BMW of North America will not import the next generation of the 5-series station wagon. The redesigned 5-series sedan goes on sale here in May.

Station wagons no longer are selling well in the United States because buyers are switching to crossovers such as Volvo's XC60 and XC90, said Doug Speck, CEO of Volvo Cars of North America. Volvo is also considering ending U.S. sales of the smaller V50 wagon after the 2011 model year.

"We are following the customer," Speck said at the New York auto show last week. "The reality is the size of the segment has declined tremendously."

Volvo is giving the V50 another year because there "is a bit more energy in the small wagon segment," Speck said.

For Volvo, the move is significant. The Swedish brand has been selling station wagons in the United States since 1957. The V70 was introduced in the United States in 1998. The V50 debuted here in 2005; and its predecessor, the V40, went on sale in the United States in the late 1990s.

BMW decided to end 5-series wagon sales in the United States because of low sales and this year's introduction of the 5-series Gran Turismo crossover. BMW will continue to sell the smaller 3-series station wagon.

Wagon slide

U.S. Sales Peak 2009 Sales

BMW 5-series wagon 2,351 (2005) 878

Volvo V50 5,486 (2005) 2,155

Volvo V70 14,423 (2001) 1,816

Source: Companies

Read more: http://www.autonews.com/article/20100405/RETAIL03/304059954/1423#ixzz0kEnaLU8d

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What a sad development.

And GM is just getting back into the wagon business.

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i know several people with V70's and they love them.

the current one is the nicest yet.

such is the times though. i'll admit, to me, a lambda is more useful.

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Ugh, I hate crossovers - they are just the minivan of this decade.

I hate to see any wagons leaving the market, they are so much more attractive than a stinking crossover.

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Ugh, I hate crossovers - they are just the minivan of this decade.

I hate to see any wagons leaving the market, they are so much more attractive than a stinking crossover.

I prefer wagons, but I can understand the mainstream's preference for crossovers and minivans--the extra interior height and space is useful when dealing with offspring in child seats and all the crap that goes along w/ transporting said offspring...

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I prefer wagons, but I can understand the mainstream's preference for crossovers and minivans--the extra interior height and space is useful when dealing with offspring in child seats and all the crap that goes along w/ transporting said offspring...

I can't make it scan, crossovers and minivans are sooo dumpy looking. I'd never do it, kids or no kids.

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I prefer wagons, but I can understand the mainstream's preference for crossovers and minivans--the extra interior height and space is useful when dealing with offspring in child seats and all the crap that goes along w/ transporting said offspring...

While these are valid reasons, the main reason is of course you SIT HIGHER and can look around from above others while driving. When many people are driving the crossovers in hordes people might as well get a a lift kit Silverado so that they can sit even higher.

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