Jump to content
Get the Cheers & Gears App! ×
News
Reviews
Discussons
Activity
Create New...
Close

Ram pickup goes bigger than life

NINETY EIGHT REGENCY

By NINETY EIGHT REGENCY
in Ram

 Share

Recommended Posts

NINETY EIGHT REGENCY Grand Master

NINETY EIGHT REGENCY

Posted
Posted

Ram pickup goes bigger than life

Alisa Priddle / The Detroit News

What has tires that are 17 feet tall and a windshield that's 28 feet wide? A 140-foot tall, 120-foot wide photo of a 2010 Ram heavy-duty pickup that is wrapped around the Chrysler Group headquarters in Auburn Hills.

It is part of a marketing campaign that launches this month with a new national advertising campaign after a sluggish sales start for the truck.

Chrysler has sold about 38,000 Ram pickups (including light-duty trucks) so far this year, down 18 percent compared with the first three months of 2009.

The all-new 2010 Ram heavy-duty went on sale in December and has been slowing building volume. The automaker said March sales were 20 percent higher than a year ago and increased 56 percent from February. Chrysler calculates the display will be seen daily by about 200,000 drivers and passengers along Interstate 75.

From The Detroit News: http://www.detnews.com/article/20100407/AUTO01/4070339/1148/Ram-pickup-goes-bigger-than-life#ixzz0kQ2PB0Sz

Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
 Share
Go to topic listing

  • Who's Online   0 Members, 0 Anonymous, 60 Guests (See full list)

    • There are no registered users currently online

  • Latest News

    Mazda CX-70 Delayed Until 2024

    Since the introduction of the Mazda CX-90, a smaller SUV has been in the pipeline. The CX-70 was supposed to go on sale at the end of this year but has been delayed until 2024. Mazda is aiming to offer more SUVs for American customers.  This means that the CX-70 will compete alongside the CX-90 is the mid-size SUV segment.  Europe already has the CX-60, and Mazda said the CX-70 is essentially the same with a wider body. CX-70 will have a shorter wheelbase than the CX-90 due to it being a tw

    Mazda

    EPA Has Announced the Range for the 2024 Kia EV9

    The EPA has announced the various electric ranges of the Kia EV9. This new crossover SUV is Kia's flagship SUV, with various battery sizes and ranges. Kia gave the EV9 five trim levels along with two battery sizes. At the bottom of the EV9 lineup is the $56,000 Light rear-wheel-drive Light trim level. An EV9 Light utilizes a 76.1-kWh battery, good for 215 horsepower/160 kW and 258 ft-lb /339 Nm. The range for the Light rear-wheel-drive is 230 miles, or about 3.0 miles/kWh. The Light trim le

    Kia

    EV in a Box Gives EV for EVERYONE!

    What happens when you take a CALSTART Advanced Transportation graduate with a marketing and product development leader and connect them with Lee Iacocca, many others who are specialists in the EV industry and a connection to NASA? EV FOR EVERYONE (orbiselectric.com) You get a brain trust of individuals who have access to funding and additional folks that have helped set Bonneville Salt Flats speed records with a passion to help people convert to electric vehicles in minimal time.

    Automotive Industry


×
×
  • Create New...

Hey there, we notice you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search