It's official: Hummer's a goner

6 posts in this topic

It's official: Hummer's a goner

Automotive News -- April 12, 2010 - 12:01 am ET

In February 2008, dealer David Ferraez in Green Brook, N.J., was days away from breaking ground on a new Hummer dealership. Ferraez was already selling Hummers at a Buick-Pontiac-GMC store.

Then, he says, he got a call from a General Motors executive, who said: "Don't do anything. We think Hummer's going to take a different direction."

That turned out to be an understatement. In fact, there were a couple of different directions, ending last week in an official pronouncement of death.

A plan to seller Hummer to a Chinese company died in February. GM entertained other offers but said last week that time was up.

Last week GM announced a final clearance sale for the remaining 2,200 vehicles in the United States.

The relative good news is that Ferraez escaped needlessly spending $2 million on a new Hummer building. The bad news: He now has to find a way to replace the profits from the 40 new Hummers he was selling each month in 2007.

Read more:


Share this post

Link to post
Share on other sites

Fold them into GMC, you know the "Professional Grade" division.


Many of us old time posters have been calling for GM to do just this. If GM is really here reading these posts, then I hope they see this one again. Maybe that's why they're not selling the name??? :AH-HA:


Share this post

Link to post
Share on other sites

Your content will need to be approved by a moderator

You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   You have pasted content with formatting.   Remove formatting

×   Your link has been automatically embedded.   Display as a link instead


  • Who's Online (See full list)

    There are no registered users currently online

  • Who's Chatting

    There are no users currently in the chat room