Jump to content

Bill Ford Jr. talk closes SAE World Congress


Recommended Posts

Bill Ford Jr. talk closes SAE World Congress

Chairman unveils Eco-Route system at SAE convention

Bryce G. Hoffman / The Detroit News

Detroit -- Ford Motor Co. Executive Chairman Bill Ford Jr. emphasized the importance of engineering innovation and the need to preserve American manufacturing during a speech Thursday night concluding the Society of Automotive Engineers World Congress.

"As we move past the financial crisis of the past year, the spotlight once again will be on the engineering community and rightly so," he said. "The rate of innovation is happening at a pace unimaginable several years ago, and whether it's electric vehicles, new safety devices or incredible customer features, they're all being driven by you: the automotive engineering community."

Bill Ford announced another of these innovations, a new feature of the MyFord Touch system that allows drivers to find the most fuel-efficient route to their destination.

When a driver enters a destination into the navigation system, the onboard computer will access historical and real-time traffic data as well as posted speed limits and offer three route options: fastest, shortest and "Eco-Route."

In most cases, the latter will be a course that avoids freeway congestion and roads with many stop signs or lights.

When Ford of Europe engineers tested the prototype, the Eco-Route achieved average fuel savings of 15 percent.

The new MyFord Touch system will debut this summer on the 2011 Ford Edge. Similar systems will be available in Lincolns and Mercurys.

"We knew we had to do more than just cut costs," Bill Ford said. "That is why Ford has continued to invest in technology, particularly fuel-saving technology."

But he said government needs to do more to help promote new technology, particularly for vehicle electrification.

"Before we can rebuild our manufacturing base, we need to value it," he said.

Bill Ford said he believes Washington finally does, but he called for more concrete steps -- including federal support for battery research -- to show it.

While he is proud of the progress Ford has made on its turnaround plan, Bill Ford stressed that no one on his team can afford to let up.

"We haven't won anything yet," he told reporters after his speech. "We run scared every day. We have to. There's tremendous competition out there."

From The Detroit News: http://detnews.com/article/20100416/AUTO01/4160353/1148/auto01/Bill-Ford-Jr.-talk-closes-SAE-World-Congress#ixzz0lGcThneu

Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

About us

CheersandGears.com - Founded 2001

We  Cars

Get in touch

Follow us

Recent tweets


  • Create New...