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BMW to sell electric cars under sub-brand

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BMW to sell electric cars under sub-brand

The Detroit News / The Detroit News

BMW will roll out a battery-powered electric BMW 1 Series car in the United States in the middle of next year to start testing a system it will launch in a new line of electric cars in 2014.

BMW already produces electric Mini cars which it leases.

Jack Pitney, BMW's marketing chief in the United States, told reporters in Detroit today that the automaker will market BMW electric cars under a sub-brand similar to the M designation it has for its performance cars.

Described as the Megacity EV (electric vehicle), "it'll be exactly what it says," Pitney said. "It'll be offered in major urban markets."

"What we'll be testing with the 1 Series is the engineering, battery packaging and some electronic systems," he said. "It's our last pilot before the Megacity."

BMW showed an electric concept, the ActiveE, at the Detroit auto show in January.

From The Detroit News:


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