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GM opens design studio in South Korea

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GM opens design studio in South Korea

Robert Snell / The Detroit News

General Motors Co. opened a new design studio today in Seoul, South Korea, which will be responsible for creating mini and small vehicles built and sold globally.

Thirty designers will work at the Seoul Advanced Design Studio, one of GM's 10 global design centers. The Seoul studio, relocated from Bupyeong, Incheon, is the design base of GM's global mini and small cars, which will play an increased role as the automaker builds vehicles that comply with stricter fuel-efficiency and emissions standards.

Korean designers have been responsible for several new vehicles, including the Chevrolet Cruze, which goes on sale later this year, the Chevrolet Spark and the next-generation Aveo.

From The Detroit News: http://www.detnews.com/article/20100420/AUTO01/4200395/1148/auto01/GM-opens-design-studio-in-South-Korea#ixzz0lfqctQTp

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GM Opens Advance Design Studio in Seoul, South Korea

General Motors said Tuesday that it has relocated its South Korean advanced design function from the GM Daewoo Design Center's headquarters in Bupyeong, Incheon to southern Seoul, in order to "enhance its function and specialty".

Located in the city's more affluent Gangnam district, which is considered by many the nation's center of culture, the arts, fashion and industry, the new Advanced Design Studio will be home to some thirty designers and other employees.

The Detroit automaker said that the designers will specialize in both exterior and interior styling of global mini and small vehicles, research on trends in colors and materials, and advanced electronics, digital design, and studio engineering

"Our award-winning Korean designers were responsible for the Chevrolet Cruze, Spark and yet to be launched Aveo (sold domestically as Lacetti Premiere, Matiz and Gentra)," said GM Daewoo President and CEO Mike Arcamone.

"Seoul Advanced Design Studio demonstrates GM's support of GM Daewoo, and in turn, our support for Seoul's year long initiative aimed at capitalizing on its World Design Capital status."



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GM Daewoo Design Studio in Seoul New Hub for Global Small Cars

By Ward’s Staff

WardsAuto.com, Apr 20, 2010 1:03 PM

General Motors Co. opens an advanced design studio in Seoul, South Korea, relocating a similar operation from Bupyeong, Incheon, and tasking the unit with leading global mini- and small-car styling.

The GM Daewoo design studio opens its doors alongside Seoul’s designation this year as the 2010 World Design capital, and GM Global Design chief Ed Welburn says its employees will draw inspiration from the stylish Gangnam area.

Gangnam is considered the nation’s center for culture, arts, fashion and industry. It also ranks as Seoul’s most affluent neighborhood and home to a number of global and Korean brands, trendy clubs and restaurants.

“Our car designers get inspiration from life, and Gangnam is a place where people worship design, style and fashion,” Welburn says in a statement.

“Our Korean designers will sample perfection every day surrounded by some of the top brands and fashion houses in the world, and this ideal location will nurture their creative souls.”

GM Daewoo designers already play a major role in the development of regional and global GM products, most notably having penned the Chevrolet Cruze compact car. The Cruze launched last year and now sells in four regions and 60 countries, with a much-anticipated arrival in the U.S. in the third quarter.

The design team fashioned the all-new Chevy Spark minicar, as well, currently selling in a number of countries and coming to the U.S. on an unconfirmed timetable. The soon-to-be-launched lineup of Chevy Aveo-based subcompact cars also are products of GM Daewoo.

GM now considers the Seoul advanced-design unit, one of 10 design centers worldwide for the auto maker, the new hub for global mini- and small-vehicle development.

GM celebrated the opening studio last night with a party at Seoul’s W Hotel, an event attended by leaders in government, local celebrities and design-industry stars.

As 2010 World Design capital, a designation awarded annually by the Paris-based International Council of Societies of Industrial Design, Seoul receives recognition this year for its accomplishments and contributions to the field of design.



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