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GM Daewoo Alpheon Introduced ( Buick La Crosse in South Korea)

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Daewoo Alpheon: A Buick of a Different Color

Daewoo Alpheon: A Buick of a Different Color

Published Apr 29, 2010

Just the Facts:

GM Daewoo unveiled the Alpheon at 2010 Busan Auto Show.

The Alpheon is a rebadged version of the Buick LaCrosse.

GM Daewoo said the car will go on sale in the second half of the year.

BUSAN, Korea — GM Daewoo, the Korean subsidiary of General Motors, has unveiled a new midsize sedan, the Alpheon, here at the 2010 Busan Auto Show. It is a virtual clone of the North American Buick LaCrosse.

The Alpheon is being positioned in the Korea market as a luxury model at the top of the Daewoo range. It is fitted with a 3.0-liter V6 and a six-speed automatic transmission. GM Daewoo said the car will go on sale in the second half of the year.

Daewoo's current flagship model is the Veritas, a rebadged version of the Holden Statesman from Australia.

The LaCrosse went on sale last year in China, where it is badged as a Buick.

Inside Line says: GM continues its bizarre and confusing global branding scheme. — Paul Lienert, Correspondent



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Why not just introduce the Buick line to Korea and sell the Chinese Buicks there also?

That would be too rational.

Or it could be a political move..maybe a Chinese brand (even an American one) wouldn't succeed in SK.

Edited by Cubical-aka-Moltar
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Next year the Chevrolet brand will be introduced in Korea. GM Daewoo President and CEO Mike Arcamone made the announcement yesterday. But any of you who watched our live webcast from the Detroit Auto Show waaaaaaay back in January, already knew that. You can check out my interview with Mike Arcamone on the John’s Journal page of our website – AutolineDetroit.tv – or just follow the link in today’s transcript. The reason the Chevy brand will be used in Korea is that something like 90 percent of Daewoo’s production is exported and those cars are already branded as Chevys, plus the Daewoo brand is pretty much only used in South Korea and it’s not very well regarded there. According to GM’s market research, half of all Koreans are familiar with Chevy, more than 80 percent of them recognize the bow-tie logo and they see it as more prestigious than the Daewoo brand.

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Buick's LaCrosse gets a Daewoo Badge, Heads to Korea

GM just announced that it will be bringing the Chevrolet brand to Korea, and now it looks like the General will be bringing Buick over as well in the form of a re-badged LaCrosse.

The Daewoo Alpheon, a LaCrosse in everything but name, recently debuted at at the Busan Motor Show. Powered by GM's 3.0 liter V6 and hooked up to a six-speed automatic transmission, the Alpheon is meant to be "a stand-alone luxury product brand in GM Daewoo's product portfolio".

GM Daewoo President and CEO Mike Arcamone said, "With the introduction of the all-new Alpheon luxury sedan, we have added another attractive model to our product portfolio and our first entry in the fast-growing upper-midsize segment in Korea. I am confident that the Alpheon will surpass the demands of the most sophisticated luxury sedan buyers in Korea."

The Daewoo Alpheon is expected to launch in the second half of 2010.

More pictures at link:


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No one sees what GM is doing? It is so obvious..

1. They said Chevrolet was going to be "added" to the Korea GM brands. Chevrolet will be like it is in other countries. It will be below a luxury brand but offer style and affordability. They are on the same stage in those photos.

2. Notice that the "Korean" La Crosse does not have the name "Daewoo" anywhere on the car.

3. Recall when Aurora came out the world "Oldsmobile" was not on the car except on the radio?

4. They are introducing a new luxury brand in Korea. This is no different than Hyundai Genesis.

6. The brand may be called "Alpheon".

7.They will gradually phase out the name Daewoo over time.

8. I still see the Daewoo Vertias in the game, but it would be like Hyndais Equus. I would expect to see changes on that car too.

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INTERVIEW:GM Daewoo CEO: May Swing To Profit This Year

By Kyong-Ae Choi


BUSAN, South Korea (Dow Jones)--GM Daewoo Auto & Technology Co., the South Korean unit of General Motors Corp. (GM.XX), expects to return to a net profit this year, backed by new model launches and cost cuts.

"We are absolutely on track as the global market is coming back and domestically new car launches this year will help us obtain that," GM Daewoo President & Chief Executive Mike Arcamone said in an interview with Dow Jones Newswires.

GM Daewoo recorded a net loss of KRW343.75 billion ($305 million) for the full year of 2009, an improvement from a net loss of KRW875.69 billion the previous year.

To help achieve its turnaround plan, GM Daewoo plans to start sales of the Alpheon sedan, which is officially launched domestically Thursday in the Busan Motor Show, in the third quarter.

The upper-midsize sedan to be built in the Bupyeong plant is mostly tailored for the Korean market, said Arcamone.

The chief executive didn't provide any initial sales targets for the upper-midsize sedan which he says will compete with the SM7 sedan of Renault Samsung Motors Corp. (RSG.YY), the K7 sedan of Kia Motors Corp. (005380.SE) and the Grandeur sedan of Hyundai Motor Co. (005380.SE).

Arcamone said the upper-midsize segment is rapidly growing to allow GM Daewoo to enter the market and grab a share to improve its financial standing.

In an earlier press briefing, GM Daewoo announced it will introduce the Chevrolet brand into South Korea next year, with the Chevrolet Camaro sports coupe being the first Chevrolet brand model here in 2011.

GM Daewoo said it won't pay any royalties to its Detroit-based parent for the sharing of the Chevrolet brand in Korea.

Arcamone said GM Daewoo will have a multiple brand strategy composed of the existing GM Daewoo brand, the Chevrolet brand and the "unique" brand which includes the Veritas and the Alpheon sedans.

Asked about recent financial conditions, he said the company "will continue to pay back loans to Korea Development Bank" after it repaid KRW250 billion worth of debts to the state-run bank on March 22. As of March 10, GM Daewoo owed a total KRW1.376 trillion in loans to four domestic banks including KDB.

He said, however, GM Daewoo will continue talks with KDB for a possible credit line in the long term as a standby loan to be used if the market turns down.

In 2002, GM took over Daewoo Motor Co., an affiliate of the defunct Daewoo Group. GM Daewoo offers a manufacturing base for mini and small vehicles for the Detroit-based car maker.

From January to March, GM Daewoo sold a combined 166,127 units, up 23% from 135,073 units in the year-ago period. Its domestic sales rose 43% from a year earlier to 26,644 units for the three months and exports were up 20% to 139,483 units.



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Buick LaCrosse rebranded as Daewoo Alpheon in South Korea

by Zach Bowman (RSS feed) on Apr 30th 2010 at 12:59PM

General Motors may be shying away from badge engineering here in the United States, but that doesn't mean the company is giving up its old ways in other parts of the world. Daewoo recently unveiled its new Alpheon sedan at the Busan International Motor Show in Korea, and the car is as identical as identical gets to the 2010 Buick LaCrosse we all know and love. The Korean automaker says that its newest luxury cruiser is "based on the same architecture" as the mid-size Buick, though we would be more inclined to say Xerox couldn't come up with a better copy.

Under the hood, Korean buyers will find the same mid-range 3.0-liter gasoline V6 that American buyers enjoy. As near as we can tell, the only significant difference is that the Tri-Crest badge has been ditched in favor of a Daewoo piece. At least they went that far.

The Alpheon/LaCrosse joined the debut of the Orlando MPV on stage at Busan. According to Daewoo, the sedan will hit dealers mid-way through this year.

GM Daewoo's All-New Luxury Sedan Debuts at 2010 Busan International Motor Show

Alpheon is GM Daewoo's entry into the upper-midsize segment


Busan, Korea – GM Daewoo Auto & Technology (GM Daewoo) unveiled its much-anticipated luxury sedan, the Alpheon, at the 2010 Busan International Motor Show today.

"With the introduction of the all-new Alpheon luxury sedan, we have added another attractive model to our product portfolio and our first entry in the fast-growing upper-midsize segment in Korea," said GM Daewoo President and CEO Mike Arcamone. "I am confident that the Alpheon will surpass the demands of the most sophisticated luxury sedan buyers in Korea."

Another highlight of the GM Daewoo stand is a seven-seat compact multi-purpose vehicle, the Orlando show car, which is making its first appearance at an international motor show in Asia.

In addition, GM Daewoo has on display the Lacetti Premiere and GentraX race cars, and a Matiz mini-car artistically wrapped in pink.

With "Advancing Style" as its theme for this year's Busan International Motor Show, GM Daewoo has 18 vehicles on display that showcase its automotive industry design expertise.

Alpheon - Stylish Luxury Sedan

The Alpheon is based on the same GM global architecture as the Buick LaCrosse, one of the three finalists for 2010 North American Car of the Year.

GM designers and engineers from Asia, Europe and North America targeted the luxury sedan as a global product that would meet the highest quality and performance standards in the most sophisticated markets.

At first glance, the Alpheon's sculpting design flows in all directions, giving the vehicle a tightly wrapped appearance and a fast, coupe-like profile. Its dynamic and elegant body styling is highlighted by sharp side lines, short overhangs and fenders wrapped precisely around large wheel housings, giving it the presence of an upscale large sedan (2,837-mm wheelbase and 4,995mm body length).

With a unique emblem on its front "waterfall" grille, the Alpheon becomes a stand-alone luxury product brand in GM Daewoo's product portfolio.

The innovative design philosophy continues in the Alpheon's interior. The flowing shape of its instrument panel design offers a distinct, confident and upscale impression. The refined look is an integrated center stack design that incorporates ice-blue light-emitting diode (LED) ambient lighting along with premium infotainment features. Adding to the use of soft-touch materials and low-gloss trim panels rather than traditional wood applications is indicative of exceptional and luxurious craftsmanship.

Powered by a 3.0-liter V-6 engine combined with a six-speed automatic transmission, the Alpheon will ensure responsive performance when it is launched in the second half of this year in Korea.

Orlando - Versatile Compact Multi-Purpose Vehicle

The Orlando show car combines the versatility of a sport utility, a family van and a wagon body style in a single execution. Based on the architecture of the Lacetti Premiere, the Orlando show car signals GM Daewoo's entry into the multi-purpose vehicle segment and is slated for sale next year.

This distinctive look is complemented by flared fender lines, which define a "wheels-out/body-in" stance that visually lowers the higher roof line. A muscular look gives it the activity-oriented appearance of an SUV, yet it offers dynamic ride and handling, easy entry and great fuel efficiency thanks to its car-based architecture. A generous 2,760-mm wheelbase and a wide front and rear track provide interior roominess that is best in class for a compact family van.

With adaptable, theater-style seating in three rows for up to seven occupants, the five-door Orlando is designed to meet the needs of family users. Whenever load carrying becomes a priority, the spacious cabin can be quickly transformed into a large flat-bed cargo area.

The Orlando show car is equipped with a 2.0-liter turbo-diesel engine that generates powerful output of 150 horsepower and offers outstanding fuel economy.

GM Daewoo Stand Activities

During the Busan International Motor Show's public days, GM Daewoo will host various entertainment activities on its stand. They include concerts and a Children's Day celebration. In addition, photo sessions with racing models and customer consultation services will be provided on a daily basis.

GM Daewoo Auto & Technology was established on October 17, 2002. It has five manufacturing facilities in Korea as well as an assembly facility in Vietnam. In addition, GM Daewoo provides market and brand-specific vehicle kits for assembly at GM facilities in China, Thailand, India, Colombia and Venezuela. In 2009, GM Daewoo sold in Korea and exported more than 1.5 million units, including CKD products. GM Daewoo now produces vehicles and kits that are offered in more than 150 markets on six continents. More information on GM Daewoo and its products can be found on the company's website at http://media.gmdaewoo.co.kr/.



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