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Chevrolet launches baseball app for iPhone/iPad... why?

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Filed under: Etc., Marketing/Advertising, Technology, Chevrolet

chevybaseballapp.jpg

Since we haven't played it, we can only potentially file this under "Um, wut... ?", but Chevrolet apparently has a new baseball app out for the Apple iPhone, iPod Touch and iPad. When you're not playing a game with teams like "Sil" (Silverado) and "Cam" (Camaro) or practicing your catching during spring training, you can head into the Chevy Dugout to learn more about the Bowtie's cars.

Naturally, there is also a chance to win a trip to the 2010 All Star Game, which might make the enterprise worthwhile if you're mad about MLB. Follow the jump for the press release or head over to the App Store to get downloading. Who knows, with seemingly the entire auto industry putting their advertising up for review, maybe there's still some life in the old "Baseball, Hot Dogs, Apple Pie and Chevrolet" chestnut.

[source: Chevrolet]

Continue reading Chevrolet launches baseball app for iPhone/iPad... why?

Chevrolet launches baseball app for iPhone/iPad... why? originally appeared on Autoblog on Mon, 10 May 2010 08:00:00 EST. Please see our terms for use of feeds.

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