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NINETY EIGHT REGENCY

Chevrolet launches baseball app for iPhone/iPad... why?

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Chevrolet launches baseball app for iPhone/iPad... why?

by Jonathon Ramsey (RSS feed) on May 10th 2010 at 8:00AM

Since we haven't played it, we can only potentially file this under "Um, wut... ?", but Chevrolet apparently has a new baseball app out for the Apple iPhone, iPod Touch and iPad. When you're not playing a game with teams like "Sil" (Silverado) and "Cam" (Camaro) or practicing your catching during spring training, you can head into the Chevy Dugout to learn more about the Bowtie's cars.

Naturally, there is also a chance to win a trip to the 2010 All Star Game, which might make the enterprise worthwhile if you're mad about MLB. Follow the jump for the press release or head over to the App Store to get downloading. Who knows, with seemingly the entire auto industry putting their advertising up for review, maybe there's still some life in the old "Baseball, Hot Dogs, Apple Pie and Chevrolet" chestnut.

[source: Chevrolet]

Show full PR text

Play Ball Courtesy of Chevrolet: Chevy Baseball App Available

Chevy Baseball, an exhibition game version of Flick Baseball Pro, available now on the App Store for iPhone, iPod touch and iPad.

App includes access to the Chevy Dugout where players can learn more about Chevrolet vehicles and enter for a chance to win a trip to the 2010 All Star Game.

DETROIT- Chevrolet is offering iPhone, iPod touch and iPad owners a chance to play a fully 3D simulation baseball game and a chance to win a trip to attend the 2010 All Star Game* with Chevy Baseball, a new application from Freeverse.

Users can play multiple three or nine inning games with life-like control of pitching and hitting via the accelerometer and simple tap to throw fielding mechanics. Chevy Baseball also includes a fun catching mini-game and a Spring Training tutorial mode to teach newcomers the ropes.

The app also allows players access to the Chevy Dugout where fans can learn more about select Chevy vehicles like the all-new 2010 Chevrolet Camaro and Equinox as well as enter for a chance to win a trip to the 2010 All Star Game.*

"We think the Chevy Baseball App is a take on two American icons delivered in a modern way," said Jim Campbell, U.S. vice president Chevrolet Marketing. "The program is designed to give baseball fans the opportunity to experience some of the magic of America's favorite pastime, and provides information on our cars, crossovers and trucks from Chevrolet."

To bring this game to life, Chevrolet partnered with Small Planet Digital, a software developer with a particular concentration on the iPad and iPhone platforms.

Players can also send Postman postcards to all their favorite social networks to brag about their baseball skills. Plus+ integration allows players to track their progress around the world with online leaderboards and unlockable awards.

About Chevrolet

Chevrolet is one of America's best-known and best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that range from "gas-friendly to gas-free," Chevrolet has nine models that offer an EPA-estimated 30 miles per gallon or more on the highway, and offers two hybrid models. More than 2.5 million Chevrolets that run on E85 biofuel have been sold. Chevrolet delivers expressive design, spirited performance and strives to provide the best value in every segment in which it competes.

link:

http://www.autoblog.com/2010/05/10/chevy-launches-baseball-app-for-iphone-ipad-why/

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67impss    89

I still associate Chevy with Baseball but it's probably a generational thing. I think it would be a good thing to polish off for the Caprice intro though. It would bring in more than an elder or two making their last purchase. That isn't a bad thing either as elders need more room even though they've shrunk they cant bend as well & many times have arthritis or damaged joints from falls. Us Baby boomers will want to stay mobile far longer than past generations & Chevy should tap into this market not shun this demographic. It's not like the past fling that buick had because Chevy will have younger audience than Buick did plus more product

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hyperv6    774

I don't care what Chevy does as with millions of I phones and pads being sold it is a key to a whole market that needs to be reached and it can be done cheaply. Like Apple or not they are changing the way people do things anymore and the way other products are made.

Now if Apple would just unlock their systems to use some of the best other features out there.

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