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Hyundai names new VP of Marketing

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Hyundai names new VP of Marketing

05/13/2010, 10:23 AM BY DREW JOHNSON

Hyundai has announced that it has appointed Chris Perry to the position of Vice President of Marketing. In his new role, Perry will be responsible for all Hyundai marketing communications and brand development in the United States.

Perry will be taking over for Joel Ewanick. Ewanick left Hyundai for Nissan March, but quickly exited that role to take a position with General Motors.

Perry will have some pretty shoes to fill as Ewanick championed several successful marketing initiatives while at Hyundai, including the company’s “Hyundai Assurance Program”. Perry will report directly to John Krafcik, Hyundai CEO.

“Chris Perry is a passionate and talented marketing innovator who leads with a rare combination of consumer-focus, creativity, and teamwork,” Krafcik said in a statement. Perry has been with Hyundai for the last 10 years.



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