Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.


Video: Confusing new Dodge Caravan commercials aren't helping

Recommended Posts

Filed under: Minivan/Van, Marketing/Advertising, Videos, Chrysler, Dodge

Click above to watch the video after the jump

Minivan commercials typically showcase to potential customers as many creature comforts as possible in the span of 30 seconds. That makes perfect sense, right? Chrysler uses just such a time-tested formula for its latest Dodge Grand Caravan commercial, but there is a bit of a catch. See, while the ad shows off the Grand Caravan's FLO TV, voice activated navigation and available WI-FI hotspot tech, it also appears to have been written by the Mad Hatter.

The ad is called Turncoat, and the tagline is, "It has everything, so you can do anything." So far, so good. But wait. A bunch of guys are driving through the desert in three black Caravans on the way to the emergency room. Apparently, the world is looking for surrogates. Weird. We can't even begin to understand what the hell is going on here, so we're going to let you hit the jump and view it for yourself. And if you get it, feel free to explain it to us in the post-jump comments.

Added bonus: Check out the second, equally puzzling Grand Caravan commercial after the jump. The spot appears to be a cross between West Side Story and CATS, the musical. Seriously.

[source: Chrysler]

Continue reading Video: Confusing new Dodge Caravan commercials aren't helping

Video: Confusing new Dodge Caravan commercials aren't helping originally appeared on Autoblog on Thu, 13 May 2010 18:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments


autoblog?i=LzdShuuqP8U:vAIE4uhxork:wF9xT autoblog?i=LzdShuuqP8U:vAIE4uhxork:V_sGL

View the full article

Share this post

Link to post
Share on other sites

Seriously, out of all their recent commercials, only the Charger one didn't suck. They need to find a new advertising agency.

Share this post

Link to post
Share on other sites

Speaking of recent Chrysler commercials, have they ever had one for the Challenger? Haven't seen one. But I never watch ads on TV (except for the Super Bowl), so I miss a lot...

Share this post

Link to post
Share on other sites

Well, if anything it gets people talking, which is a significant marketing achievement.

Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Who's Online   1 Member, 0 Anonymous, 37 Guests (See full list)

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets



Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.