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Rendered Speculation: 2013 BMW sub-1 Series hatch with front-wheel drive

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NewsFeeder    9

Filed under: Budget, Hatchback, BMW, Mini, Luxury

bmw-concepts-13510104457565612x408.jpgBMW executives have been talking openly about adding a front-wheel drive model to the range and the first example are due to arrive in 2013. A new model to slot in below the 1 series is expected to share its platform with the next generation Mini, while the 1 series is expected to continue with rear-wheel drive and be available in both the current hatchback and coupe body styles.

Autocar
reports the new FWD model will also be badged as a 1 series, giving customers multiple options to choose from. Similar to how Volkswagen and Audi share platforms at different price points, BMW is expected to pitch its car as more premium than the Mini.

What is unknown at this time is whether the new entry BMW/Mini will also share its platform with BMW's upcoming electric Megacity vehicle.

[source: AutoCar]

Rendered Speculation: 2013 BMW sub-1 Series hatch with front-wheel drive originally appeared on Autoblog on Fri, 14 May 2010 14:28:00 EST. Please see our terms for use of feeds.

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Intrepidation    848

I love how the brand that for years vowed to never go FWD and all of their fanboys preached how their beloved brand would never do anything but RWD is now doing just that, along with wasting resources on a bunch of similarly sized crossovers, M versions of said crossovers (but not their cars like the Z4), and hideous things like the 5 Series GT.

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FAPTurbo    1,090




BUT THEY SAID THEY'D NEVER SELL FWD! THE BUNNY AD SAID SO!!!

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It is sad..BMW is on the path to losing all respectability that they had. Land Rover is doing it also..Jaguar already did, as did Mercedes. What next, a FWD Porsche or Ferrari?

Leave FWD where it belongs--cheap subcompact, compact and midsize appliances..it has no place in sporty, luxury, or off road brands.

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balthazar    1,996

^ But this WILL be a cheap subcompact, therefore it'll B the ULLLLLLLLLLTIMATE!!!!!!!!

:lol: :lol: :lol: :lol: :lol: :lol:

Edited by balthazar

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BMW's radical front-drive baby

BMW will abandon decades of tradition and launch its first front-wheel-drive hatchbacks in 2013 as new entry-level models to its range.

The new cars will be based on the next-generation Mini platform and be positioned below the 1-series, which will continue in production as a rear-drive family of hatches and saloons.

BMW's 'small premium' rivals

Surprisingly, the new front-drive hatches are also tipped to carry 1-series badges, giving buyers the choice of BMW’s entry level with either front or rear-wheel drive.

Despite carrying the same badges, the two families of models will be distinguished by unique sheetmetal and price positioning; the rear-drive car will be pitched higher in price and quality than its front-drive stablemate.

Despite the clear overlap with the Mini, BMW is not concerned that its own front-wheel drive models will cannibalise sales of the third generation of the British car, due in 2014.

“Both brands possess a clear and individual image,” a BMW insider told Autocar, pointing to the sales success Volkswagen and Audi have achieved with both the Golf and A3. “Our research shows BMW and Mini appeal to different buyers.”

Just as VW and Audi appeal to different audiences, BMW will aim its front-drive and rear-drive 1-series at different buyers.

The front-drive model will be designed to attract new customers to the brand. The BMW source said, “We want a car that will appeal to non-BMW buyers with a focus on roominess and interior flexibility, yet like our existing entry-level model it will be fun to drive and cheap to run.”

The first of the new front-drive BMWs to appear in UK showrooms will be a tall five-door, five-seat hatchback, a rival for the upcoming Audi A2 and next-gen Mercedes A-class. It will offer the sort of interior space and overall practicality not found in the rear-drive 1-series.

The keys to the front-drive car’s spaciousness are a transversely mounted engine and gearbox. These have allowed engineers to create an uncharacteristically short bonnet for a BMW. This flows into A-pillars positioned well forward of the front wheel arches.

The altered front-end architecture helps to free up cabin space by moving the bulkhead closer to the front axle than in any existing BMW model.

The driving position also moves forward within the wheelbase, and the seat is positioned higher to give a more commanding view of the road.

While we’ve yet to get a glimpse of the new car’s exterior design - prototypes are not planned to start testing until this time next year - it is already clear that the looks of the first of BMW’s front-drive models will be quite different from those of next year’s second-gen 1-series.

A second model under development at BMW’s FIZ R&D centre in Munich is a more sporting variant, conceived to go head to head with the soon-to-be-launched Audi A1.

Clothed in a sleeker body — BMW is undecided on whether it will offer both a three and five-door or just a three-door — the second of the front-drive models is aimed at typical BMW customers looking for a less expensive alternative to the 1-series.

link:

http://www.autocar.co.uk/News/NewsArticle/AllCars/249646/

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balthazar    1,996

will this include the same EXCITEMENT!!!!!!!!! as the poncho Sub compact?

C'mon; nothing aces EXCITEMENT!!! like ULLLLTIMATE!!!!!!!!!!!!!!!!!

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It is sad..BMW is on the path to losing all respectability that they had. Land Rover is doing it also..Jaguar already did, as did Mercedes. What next, a FWD Porsche or Ferrari?

Leave FWD where it belongs--cheap subcompact, compact and midsize appliances..it has no place in sporty, luxury, or off road brands.

Agreed 100%

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