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Automakers face backlash from European debt crisis

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Automakers face backlash from European debt crisis

New-car sales recovery could be delayed, but low finance rates a benefit

Luca Ciferri

Automotive News Europe -- May 14, 2010 06:01 CET

European auto executives and industry watchers say the fallout from Europe's debt crisis could have negative and positive effects on the industry.

The European Union announced a 750 billion euro ($950 billion) bailout for indebted nations on May 9 after borrowing costs surged in countries such as Greece and Portugal.

The crisis has weakened the value of euro and caused stock markets to fall.

It also has led to the expectation that countries throughout Europe will have to take tough steps to reduce their deficits that will hurt consumer confidence for years and delay an anticipated recovery for the region's new-car sales.

“We are more concerned about the medium term than this year,” said Nigel Griffiths, chief automotive economist at IHS Global Insight's London office. “The recent Greek funding crisis has raised the profile of fiscal austerity in some of the other countries that may push them to be more aggressive at reducing debt and thus slow down demand via (lower) wages or higher taxes.”

On the bright side, Griffiths and other analysts say the bailout could keep finance rates low, which would benefit automakers desperate to avoid another collapse in new-car sales.

Recovery slowed, not stopped

Renault-Nissan CEO Carlos Ghosn said last week that he was not worried about a serious long-term backlash from the debt problems in countries such as Greece and Portugal.

"I don't think that it will threaten the recovery, but it risks slowing it down. That is, perhaps the growth rates that we could have hoped for in the coming years risk being a little lower given the uncertainty," Ghosn said.

Peter Kelly, a UK-based senior director of Europe at J.D. Power Automotive Forecasting, agrees with Ghosn.

Based on the problems in Greece and other countries, J.D. Power does not see a true recovery for the western Europe's new-car sales starting until the second half of 2011. That is a half year later than originally expected. The consultancy expects 2010 new-car sales to be down 8 percent to 12.5 million units and flat in 2011.

J.D. Power also has lengthened the timeframe it believes it will take for a number of markets to recover to pre-crisis new-car sales level seen in 2007.

“Some countries will take many years to recover, as higher taxes and lower government spending will take a toll on the consumer,” Kelly said.

J.D. Power anticipates that new-car sales in Greece will not return to pre-crisis 2007 levels until 2018. It expects the same for Spain while Ireland will take until 2019, the UK until 2017 and Italy until 2016, according to Kelly.

Philippe Houchois, a London-base auto analyst at UBS, says that even without Europe's sovereign-debt crisis demand for new cars would have been subdued for the next two to three years.

“We were headed toward a period of slow to no growth in gross domestic product, exacerbated in the case of car sales by the fact that, unlike previous downturns, this time incentives came early to avoid a downturn rather than help a recovery from a trough,” Houchois said.

On a positive note, Houchois said that the availability of auto financing has not deteriorated in Europe because so few people have defaulted on their current loans.

“The benefit of the EU rescue package is that it will keep interest rates low for longer,” Houchois said, “and assuming consumer credit quality holds, low borrowing costs help car demand.”

VW at risk

Based on new-car sales alone, smaller EU countries such as Greece have little effect on automakers in Europe. Greece's 220,548 new-car registrations accounted for 1.5 percent of Europe's 14.48 million total sales last year and 1.7 percent of about 1.3 million total sales in the first quarter, according European automakers association ACEA. But when combined with Portugal, Spain and Ireland, the four markets accounted for 9.6 percent (1.39 million) of total European demand last year. In the first quarter, the four accounted for more than 12 percent of total European registrations. (See chart, below)

If the four markets suffer steep declines in new-car sales this year, the automakers that would suffer most would be Volkswagen AG (including the VW, Audi, Skoda, Seat brands) PSA/Peugeot-Citroen SA and Renault SA with its Japanese alliance partner Nissan Motor Co.

“VW Group had 21 percent combined share of the Spanish, Portuguese, Greek and Irish markets in the past three years, PSA 15 percent and Renault-Nissan 12 percent,” Kelly said.

Ford Motor Co. (Ford and Volvo brands), General Motors Co. (Opel/Vauxhall and Chevrolet) and Toyota Motor Corp (Toyota and Lexus) would suffer less because each has a combined market share of 7 percent to 10 percent in the four markets.


Q1 new-car sales and % unit sales compared with all Europe

Spain 286,167 8.0%

Greece 59,365 1.7%

Portugal 53,777 1.5%

Ireland 42,554 1.2%

Total Europe 3,594,923 12.4%

Source: ACEA

*The acronym PIGS or PIIGS was coined by the financial industry earlier in the decade to refer to the economies of Portugal, Italy, Greece and Spain with high sovereign debt and big government deficits. Ireland was added later.

Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20100514/ANE/100519927/1193#ixzz0nwFfUr6R

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