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'Total Recall: The Toyota Story'

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'Total Recall: The Toyota Story'

This documentary will be broadcast on CNBC Saturday, May 15, 7 p.m. ET, and Sunday, May 16, 10 p.m. ET. BBC documentary explores Toyota's history in light of the unintended acceleration troubles. Automotive News Publisher Peter Brown is one of the experts

Toyota is the blueprint for modern manufacturing, with a philosophy widely studied and imitated, but it is now engulfed in a perfect storm with 8.5 million cars recalled worldwide.For many, the Toyota story is an old-fashioned tale of greed. It began with a small company whose goal was simple: to make the best products it possibly could using a method so streamlined that the "Toyota Way" became synomymous with efficiency and was emulated by manufacturers around the globe.But as the company grew and expanded, profit and the bottom line took over. Can the company cope with the challenges it faces? It may take more than the "Toyota Way" to get the world's biggest auto maker back on track.This special documentary presentation, first aired on BBC, includes interviews with the victims of alleged 'sudden unintended acceleration', insiders, experts, Sir Richard Branson, the CEO of Interbrand and Japanese industry leaders, as well as one of the key Toyota executives at the center of the storm.

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