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Honda delays Civic redesign

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Honda delays Civic redesign

Mark Rechtin

Automotive News -- May 17, 2010 - 12:01 am ET

LOS ANGELES -- Honda's redesigned Civic will not arrive until 2011, well past the typical five-year product cadence that would have landed the next-generation subcompact in dealer showrooms this fall.

Changing market conditions and tougher fuel economy and emissions regulations affected the development of the upcoming Civic, John Mendel, American Honda Motor Co.'s executive vice president, said in an interview.

Mendel said the next Civic would come next year, although he declined to give a specific month. The current Civic debuted in September 2005.

"In general, we are not changing cycles," he said. "We change vehicles as need be. The ability to do something based on more current information is better than waiting a full model cycle. Some of that is being able to have the opportunity to change [based on] what you see happening in the marketplace."

At the Tokyo auto show last October, Honda Motor Co. COO Tsuneo Tanai said the redesign had been altered midstream. The next Civic was planned to be larger than the current model. But its exterior has been resized closer to the current one, Tanai said.

The Civic sells about 1 million cars a year globally, with the United States accounting for about one-third of that.

Despite the delay, the Civic-based CR-V crossover is expected to stick to a five-year cycle. The current CR-V debuted in the fall of 2006; the redesign will arrive next year, Mendel said.

This would not be the first time a major Japanese carmaker has extended the life cycle of a core model. Toyota delayed the scheduled 2007 redesign of its U.S.-edition Corolla compact by a year because engineering resources were spread too thin. Although incentive spending increased in that final year, Corolla sales remained strong, and Toyota judged the decision to have been a good one.

Read more: http://www.autonews.com/article/20100517/OEM03/305179978/1427#ixzz0oBosSUpG

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Report: Honda to delay Civic model redesign

05/17/2010, 5:28 AM BY MARK KLEIS

Honda Motors typically maintains a strict five-year model full refresh schedule, but executives have revealed that the next-generation Civic – previously expected in 2010 – will not debut until sometime in 2011. Executives suggested that the reason for the delay was the need to make changes to their next model due to the strong competition and impending changes to fuel economy standards.

According to a report by Automotive News, changes in market conditions, coupled with ever-evolving government regulations, have driven Honda to delay the release of the next Civic model until an undisclosed time in 2011.

The current Honda Civic is growing long in the tooth, but both internal Honda and external market standards. As the auto market has become more competitive in recent years, many automakers have moved to more frequent refreshes in order to keep customers visiting their showrooms. For Honda, the opposite can be said, at least for the Civic.

The current generation Civic was first introduced in September 2005, and is overdue for its expected five-year product re-freshening schedule, says Auto News. In an interview, American Honda Motor’s vice president, John Mandel, said that the automaker is not making sweeping changes to its typical scheduled refreshes. Mendel added, “We change vehicles as need be. The ability to do something based on more current information is better than waiting a full model cycle. Some of that is being able to have the opportunity to change [based on] what you see happening in the marketplace.”

Although Mendel stopped short of directly naming any competitive products as a source for the delay, there is a strong possibility that the recent reveals by both General Motors and Ford to achieve at least 40 miles per gallon in their next-generation C-class cars have forced Honda back to the drawing board. Honda has typically been accredited as being one of the most fuel-efficient automakers, but the Civic currently lags behind some of its competition in terms of mpg.

Auto News also points out that at the 2009 Tokyo Auto Show, Honda COO, Tsuneo Tanai, suggested that the next Civic had already been altered mid-redesign, and that it will likely grow in size compared to the current generation Civic.

link:

http://www.leftlanenews.com/report-honda-to-delay-civic-model-redesign.html

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I hope they put some money into engine refinement. The Hybrid Civic is a nice drive, but the standard one is a bit on the rough and loud side. Even the Cobalt has superior engine sound management over the non-hybrid civic right now.

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