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Audi subcompact to go on sale in Europe; no U.S. plans

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Audi subcompact to go on sale in Europe; no U.S. plans

BY MARK PHELAN

FREE PRESS AUTO WRITER

Audi says orders for its saucy new A1 subcompact may exceed the first year's planned production of 50,000 units.

The car goes on sale in Europe this summer. There's no plan to offer it in the U.S.

Audi developed the little A1 to give it a premium small car to compete with the likes of BMW's Mini Cooper and Fiat's Alfa Romeo MiTo. Audi hopes to build 80,000 A1s in 2011 and 100,000 a year after that.

At 155.5 inches long and 55.9 inches tall, the A1 is about 10 inches longer and 1/2 inch taller than the Mini Cooper. Audi offers four diesel and gasoline engines and an optional seven-speed automatic transmission in the front-drive car.

A1 prices start at 15,800 euros (about $19,620 at current exchange rates). That's about 1,000 euros less than the Mini and MiTo.

link:

http://www.freep.com/article/20100520/BUSINESS01/5200578/1210/Audi-subcompact-to-go-on-sale-in-Europe-no-U.S.-plans

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