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Mercedes-Benz Unveils Racy-Looking 2006 Formula 1

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Mercedes-Benz Unveils Racy-Looking 2006 Formula One Engine

Date posted: 02-14-2006

STUTTGART, Germany — The new Mercedes-Benz Formula One engine for 2006 not only makes 700 horsepower at more than 9,000 rpm, it's also designed to be "extremely photogenic," with a unique chrome finish. The new engine for the 2006 McLaren Mercedes MP4 was unveiled this weekend.

The 2.4-liter V8 has an innovative surface coating, which makes the largely composite machine appear to be chromed. The technology was perfected by McLaren in the past six months and is said to be completely new to F1.

"A lot of research and months of work have gone into creating this unique chrome finish," said McLaren Marketing Managing Director Ekrem Sami. "We are always looking at innovative ways to allow our sponsor partners to differentiate their brands from the competition through their partnership with the team and this unique livery is designed to be extremely photogenic."

What this means to you: If you thought racing was all about racing, you're sadly mistaken. It's all about marketing, too.

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Link: http://www.edmunds.com/insideline/do/News/articleId=109299

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