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Officially Official: Ford Flex gets new top-shelf Titanium model

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Officially Official: Ford Flex gets new top-shelf Titanium model

by Steven J. Ewing (RSS feed) on May 20th 2010 at 4:10PM

Earlier this month, Editor Paukert spied a caravan of Ford Flex prototypes sporting new trim pieces that indicated a higher-level trim model is in the works. A source within Ford confirmed that our assumptions were correct, and now the automaker has released the full raft of details about its new model, Flex Titanium, which should hit showrooms later this year. Expect to see more Titanium-badged products making their way down the pipeline, too. This trim level is already well-received in Europe, and we'll be seeing a Titanium version of the 2012 Focus when it goes on sale next year, as well.

Back to the Flex. Available in both naturally aspirated and EcoBoost variants, the Titanium model adds extra appearance goodies like blacked-out headlamps and taillamps, a two-tone Tuxedo Black roof, 20-inch alloys with an aluminum finish and a black badgeless chrome grille with F-L-E-X text on the edge of the hood. Inside, the charcoal black leather-trimmed seats feature gray Alcantara inserts, the center stack is painted in a new metallic alloy finish, a perforated leather steering wheel falls to hand, and illuminated scuff plates light the entryway.

The Titanium will be available in four colors: White Platinum Metallic Tri-Coat, Red Candy Metallic, Ingot Silver Metallic and Tuxedo Black Metallic. We find the Red Candy to be particularly tasty – you can check it out on Ford's already launched configurator here.

Even though the new Titanium models are pricy ($40,340 for a Duratec-powered front-drive model and $45,185 for an EcoBoost'd all-wheel drive – sans $775 in delivery fees) the Blue Oval may be right for thinking they can expand the model upwards – it says that the current top trim (Limited) accounts for 40 percent of overall Flex sales, and that as much as 60 percent of these vehicles are equipped with add-ons like the panoramic sunroof and rear refrigerator. Hit the jump to read the full details in Ford's press release.

link:

http://www.autoblog.com/2010/05/20/officially-official-ford-flex-gets-new-top-shelf-titanium-model/

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Sooooo, couldn't one just buy the Lincoln version? Lincoln is a Ford trim level.

This is to fill the Mercury gap between the Flex and MKT, I guess..

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regfootball    250

ford can't figure out how to sell minivans in volume and make profit, so they have to sell a similar vehicle with less volume and add crap to it and sell it for twice as much.

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Price is geting up there...

One of the other websites showed that you could max one out to $54k...a lot for a Ford CUV.

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Intrepidation    848

Yeah someone made the argument on LHF that you could get a Porsche Cayenne for $46,700. To which I replied:

You do realize that's not an apples to apples comparison right? The Flex's price tag is for the range topping model, the Porsche's is for the entry level model. Go for the range topping Porsche and you're easily going into the six figure mark. The Flex is also in different class.

It's like saying well I could get a 328i (base model) for $33,150 instead of a Charger SRT8 cuz it starts at $40,630. Start specing up a 3 series (which isn't the same class as the Charger either) and see what happens.

Also I don't know if if noticed, but the Cayenne still looks like a 911 backed into a shed.

Use your brains people!

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Ford adds new Flex to lineup

BY BRENT SNAVELY

FREE PRESS BUSINESS WRITER

Ford is adding a new special edition called t

Introduced in 2008, the boxy Ford Flex has not met sales expectations.

For the first four months of this year, sales of the Flex have increased 14.8% to 12,598 compared with the same period last year. But industry sales have increased 16.7%.

But while some dislike the design, others love it and Ford said it designed the Flex Titanium to appeal to those customers.

Ford said the Flex Titanium will feature four exterior color choices: Red candy, white platinum, tuxedo black and ingot silver. All are paired with a black two-tone roof.

“Flex customers are attracted to the vehicle as one that reflects their personality and allows them to stand out from the crowd,” Flex Marketing Manager Kate Pearce said in a statement. “With the Flex Titanium, we are responding to our customers with a vehicle that reflects the unique positioning of Flex in the marketplace.”

link:

http://www.freep.com/article/20100521/BUSINESS0102/100521039/1331/business01/Ford-adds-new-Flex-to-lineup

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