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Docherty given new role at GM

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Docherty given new role at GM

Robert Snell / The Detroit News

General Motors Co.'s former marketing chief, Susan Docherty, has been reassigned to the automaker's international operations.

Docherty will coordinate sales, marketing and after sales in GM's Asia Pacific, Latin America, Africa, the Middle East, Russia and Commonwealth of Independent States.

The reassignment comes less than three weeks after she was ousted in the latest shakeup of GM's North American leadership.

She was replaced by Joel Ewanick, former marketing chief for Hyundai Motor Co. in North America since 2007, where he developed the successful "Hyundai Advantage" marketing campaign that offered to let people who lost their jobs return their Hyundai.

"Growth in China and other emerging markets is important to the company's future," GM Chairman and CEO Ed Whitacre said in a prepared statement. "We are counting on Susan to make a significant contribution, and I am glad to have her running this critical part of our business."

Docherty, 47, also will be responsible for market performance and customer opinion and consideration of the Chevrolet, Buick, GMC, Holden and Cadillac brands.

Docherty will report to Tim Lee, president of GM's international operations, which is based in Shanghai.

She replaces Don Johnson, who will be reassigned.

Almost half of GM's sales come from the countries that comprise the automaker's international operations. The region, particularly sales in China, has been helping fuel GM's rebound since emerging from bankruptcy court last summer.

From The Detroit News: http://detnews.com/article/20100524/AUTO01/5240380/1148/Docherty-given-new-role-at-GM#ixzz0oqmYXBaJ

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GM's Docherty lands new international role

BY TIM HIGGINS

FREE PRESS BUSINESS WRITER

Susan Docherty, who had been the vice president of General Motors' North America sales and marketing, will take over those duties for the Detroit automaker's international operations, the company announced today.

"Growth in China and other emerging markets is important to the company’s future,” GM Chairman and CEO Ed Whitacre said in a statement. “We are counting on Susan to make a significant contribution and I am glad to have her running this critical part of our business."

About 50% of GM's sales come within the international operations, which include China, Brazil and Russia.

As vice president of International Operations sales, marketing and aftersales, she will report to GM International Operations President Tim Lee, beginning June 1.

“We are fortunate to have Susan joining us at this important time in GMIO’s history, as we focus on growth throughout the region” Lee said in a statement. “She brings a wealth of sales and marketing experience with a fresh perspective to the way we approach our business.”

She replaces Don Johnson who will receive a new role in GM, to be announced later, the company said.

Docherty, 47, had most recently been vice president of marketing until it was announced in early May that Joel Ewanick, former the vice president of marketing at Nissan and Hyundai, was taking over those duties. She had also been vice president of sales and service but lost that role when North America President Mark Reuss shuffled those duties earlier this year.

link:

http://www.freep.com/article/20100524/BUSINESS01/100524010/1210/GMs-Docherty-lands-new-international-role

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GM’S DOCHERTY REASSIGNED TO INTERNATIONAL SALES

By Andrew Ganz

In the latest phase of General Motors’ executive shuffle, the automaker has assigned Susan Docherty to the role of Vice President of GM International Operations’ marketing and aftersales efforts.

GM says that Docherty will be in charge of its growth efforts in the Asia Pacific, Latin America, Africa, the Middle East, Russia and the Commonwealth of Independent States, a massive swath of the globe that comprises about 50 percent of the automaker’s worldwide volume. Docherty will report to GM International Operations president Tim Lee and replaces Don Johnson, who will be reassigned.

“Growth in China and other emerging markets is important to the company’s future,” said GM Chairman and CEO, Ed Whitacre, in a statement released to the media. “We are counting on Susan to make a significant contribution and I am glad to have her running this critical part of our business.”

Docherty, who headed up the automaker’s GMC and Buick divisions in North America until recently, was promoted to vice president of marketing earlier this year. Yet that position didn’t last long as Docherty was replaced by former Hyundai and Nissan marketing guru Joel Ewanick earlier this month.

link:

http://www.leftlanenews.com/gms-docherty-reassigned-to-international-sales.html

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GM names Susan Docherty GM VP of International Operations, Sales and Marketing

by Zach Bowman (RSS feed) on May 24th 2010 at 10:19AM

Susan Docherty is continuing her tour of General Motors' vice president offices. The 47-year-old executive has spent time both as the company's vice president of U.S. marketing and the VP of U.S. sales during her career with the Detroit-based automaker, but as of June 1, 2010, Docherty will get the new title of Vice President of International Operational Sales, Marketing and Aftersales, and she'll report to Tim Lee, President of International Operations.

We knew Docherty was headed elsewhere in the company after she was replaced as the vice president of U.S. marketing by Joel Ewanick earlier this month. Shortly after her replacement was announced in early May, several observers claimed that Docherty had been given the shaft after a wave of contentious ads centering on GM repaying its federal loans hit the airwaves. Analysts felt that Docherty was unfairly receiving the brunt of the blame for the negative reception of the ads, and that was the real reason for her loss of the marketing position.

We won't hold our breath waiting for GM to respond to those charges. Either way, moving from VP of marketing to VP of international operational sales isn't exactly a fall from grace. Hit the jump to read the full press release.

[source: General Motors]

Susan E. Docherty Named GM Vice President, International Operations Sales, Marketing and Aftersales

2010-05-24

DETROIT/SHANGHAI – General Motors today announced that Susan E. Docherty has been appointed GM vice president, International Operational Sales, Marketing and Aftersales, effective June 1. Docherty, 47, will report to Tim Lee, president, GM International Operations (GMIO).

"Growth in China and other emerging markets is important to the company's future," said GM Chairman and CEO, Ed Whitacre. "We are counting on Susan to make a significant contribution and I am glad to have her running this critical part of our business."

GM sells almost 50 percent of all new vehicles within GMIO, which is comprised of more than 90 markets including Asia Pacific, Latin America, Africa, the Middle East, Russia and the Commonwealth of Independent States (CIS). Most of the GMIO countries are considered emerging markets and are an engine of GMIO growth over the next decade.

Docherty's role in the region will be to coordinate sales, marketing and aftersales in GM's Asia Pacific, Latin America, Africa, the Middle East, Russia and CIS operations. She will have responsibility for market performance, improving the opinion and consideration of Chevrolet, Buick, GMC, Holden and Cadillac brands to drive consumer demand for GM vehicles.

"We are fortunate to have Susan joining us at this important time in GMIO's history, as we focus on growth throughout the region" said Lee. "She brings a wealth of sales and marketing experience with a fresh perspective to the way we approach our business."

Docherty replaces Don Johnson, vice president, International Operational Sales, Marketing and Aftersales, 53, whose new position at GM will be announced soon.

Most recently, Docherty was GM vice president of U.S. marketing. Previously she served as GM vice president, U.S. Sales, Service and Marketing, responsible for improving year-over-year sales performance, reducing incentive spend, improving residuals as well as marketing and advertising for the company's vehicle brands. She was also responsible for GM's relationship with dealers and numerous Dealer Councils. Docherty has extensive sales, service and marketing experience, having held positions with responsibility for Canada, the U.S., and abroad. Most notable is her brand work, including the launch of the 2010 Buick LaCrosse and GMC Terrain.

"Susan has given her all to GM for many years," said GM president North America, Mark Reuss. "She has set the foundations for our future in North America and takes significant domestic and international experience and expertise to her new position. We wish her every success."

link:

http://www.autoblog.com/2010/05/24/gm-names-susan-docherty-gm-vp-of-international-operations-sales/#continued

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GM Moves Docherty to International Role

By Ward’s Staff

WardsAuto.com, May 24, 2010 11:04 AM

Susan Docherty, who was removed as General Motors Co.’s head of U.S. marketing earlier this month, receives an overseas assignment.

Effective June 1, Docherty will take over as vice president of GM’s 90-market International Operational Sales, Marketing and Aftersales unit, answering to Tim Lee.

She replaces Don Johnson, who is being shifted to a new position at GM, the auto maker says.

“Growth in China and other emerging markets is important to the company’s future,” GM Chairman and CEO Ed Whitacre says in a statement. “We are counting on Susan to make a significant contribution, and I am glad to have her running this critical part of our business.”

GM was the market-share leader in China through March, with 12.9% on sales of nearly 600,000 units, Ward’s data shows.

Docherty will oversee sales, marketing and aftersales in Latin America, Africa, Russia, the Middle East and the Asia/Pacific region. She also will be responsible for improving customer opinion of GM’s various brands, including Buick, Holden and Chevrolet.

While the majority of Docherty’s time at GM has been spent stateside – launching the ’10 Buick Lacrosse and ’10 GMC Terrain as brand manager-Buick-Pontiac-GMC – she also “led a turnaround and right-sizing effort” as the marketing director for GM’s European arm where she had responsibility for selling North American-made vehicles in Europe, her company bio says.

Additionally, Docherty served as manager-international marketing and communications, based in Zurich, Switzerland, “playing a leadership role introducing and implementing brand management across GM’s European and Asian operations.”

link:

http://wardsauto.com/home/gm_docherty_international/

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FAPTurbo    1,093

I assume she'll be instrumental in laying down the groundwork for solid planning in this position too?

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Drew Dowdell    5,159

I assume she'll be instrumental in laying down the groundwork for solid planning in this position too?

Is that just a fancy way of saying that she'll "be designing complex Word 2007 document templates"?

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ocnblu    776

funny business going on

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Docherty heading to China

She'll direct foreign sales and marketing

BY TIM HIGGINS

FREE PRESS BUSINESS WRITER

Susan Docherty -- one of the General Motors executives to see her star rise under former-CEO Fritz Henderson and then fade under new CEO Ed Whitacre -- has landed in a new spot: China.

She will be based in Shanghai for GM as the Detroit automaker's international operations vice president of sales, marketing and aftersales, a position in which she will work to coordinate GM sales and marketing efforts outside of North America and Europe.

About half of GM's sales come from its so-called international operations, which includes 90 markets, such as China, Brazil and Russia.

"Growth in China and other emerging markets is important to the company's future," Whitacre, GM chairman and CEO, said in a statement Monday. "We are counting on Susan to make a significant contribution, and I am glad to have her running this critical part of our business."

She will report to Tim Lee, president of GM International Operations, beginning June 1.

"We are fortunate to have Susan joining us at this important time in GMIO's history, as we focus on growth throughout the region," Lee said in a statement. "She brings a wealth of sales and marketing experience with a fresh perspective to the way we approach our business."

She replaces Don Johnson, who will receive a new role in GM to be announced later, the company said.

Docherty, 47, had most recently been vice president of marketing until it was announced in early May that Joel Ewanick, formerly the vice president of marketing at Nissan and Hyundai, was taking over those duties. She had also overseen sales and service, but lost those duties when North America President Mark Reuss shuffled executive roles earlier this year.

link:

http://www.freep.com/article/20100525/BUSINESS01/5250321/1210/business01/Docherty-heading-to-China

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