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Fiat Starts Combining Lancia and Chrysler Networks in Europe

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Fiat Starts Combining Lancia and Chrysler Networks in Europe

Sunday, May 23, 2010 | 8 Comments » Categories | Chrysler, Fiat, Lancia, Reports |

In the continuing process of reorganizing Chrysler and Lancia, Fiat will be working to combine both brands' dealership and supply networks throughout Europe.

The combined-dealerships will be known as Lancia throughout mainland Europe and Chrysler in the UK. The reason for that is Chrysler is currently established in the UK, while Lancia is not.

By 2014 the Lancia/Chrysler network is hoping to have 1,000 dealerships throughout Europe.



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