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Ford gets set to short-circuit Volt

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Ford gets set to short-circuit Volt

In Focus: Ford's new-generation Focus will benefit from hybrid battery and drivetrain investment in Detroit.

Blue Oval takes out the cheque book for new-generation hybrid technology

26 May 2010


DETROIT’S bid to transform itself from rust belt to green belt received a boost when Ford announced a $135 million ($A164m) investment to centralise development and production of key components for next-generation electric-hybrid vehicles in Michigan.

Describing its home state as its “centre of excellence for vehicle electrification”, Ford said it would spend the money on engineering and building new battery packs and hybrid transaxles for new hybrid vehicles to go into production in the US by 2012.

These will be preceded by full-electric versions of the new 2011 Ford Focus small car and Transit van, both of which will be launched across North America and Europe in the next 18 months.

The Focus’s global C-car platform will also spawn a hybrid using the new technology to be developed in Michigan under Ford’s new development program that will create 220 new jobs, including 50 for electric vehicle engineers.

A plug-in version of that hybrid vehicle will go head to head with General Motor’s Chevrolet Volt which is about to go into production in Detroit for US launch late this year.

Left: Ford C-Max. Below: Ford Americas president Mark Fields.

Announcing the investment, Ford’s president of the Americas, Mark Fields, said electrified vehicles were a key part of the company’s plan to offer a full lineup of green vehicles.

“We are building a centre of excellence in the US, here in Michigan, to keep Ford on the cutting edge,” he said.

“Today’s announcement is another important step in our larger strategy to launch a family of hybrids, plug-in hybrids and full electric vehicles around the world.”

Ford hopes that centralising its electric technology engineering and production in close proximity will drive both innovation and job growth.

Production of battery packs – currently assembled in Mexico for Ford’s current-generation hybrids, including the hot-selling petrol-electric Escape – will be shifted to Ford’s Rawsonville plant in Ypsilanti, Michigan, while the Van Dyke transmission factory in the same state has won hybrid transaxle assembly from a Japanese company that has supplied Ford until now.

Ford’s in-house team at Dearborn will design and engineer the lithium-ion battery systems for the hybrid vehicles to be built at Ford’s Michigan assembly plant in 2012.

The global electrification strategy includes plans to launch five new full electric or hybrid vehicles in the compact, midsize and light commercial segments for the North American market by 2012 and European markets by 2013.

The Transit Connect Electric will be launched in North America later this year and in Europe in 2011, followed by the Focus Electric in North America in 2011 and in Europe in 2012.

A hybrid version of the luxury Lincoln MKZ will go on sale in the second half of this year, taking the battle up to Lexus hybrids.

Hybrid, plug-in extender hybrid and full-electric vehicles based on Ford’s so-called C1 (Focus) small-car platform will appear from 2012.

That same platform will also spawn hybrid and plug-in hybrid versions of Europe’s C-Max small people-mover from 2013.



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