Jump to content

Subaru letting owners show loyalty, hobbies with free badge program


Recommended Posts

Filed under: Etc., Marketing/Advertising, Subaru


badge-small.jpgHave you seen those Subaru commercials that feature mud-covered Outbacks? You know, the ones where they talk about the thick layer of terra firma as a badge of honor? Well, if you don't like your Subie to stay filthy for long, Subaru has another way to showcase your honor and brand loyalty. We're talking real badges, baby.

As shown at right, the main, circular badge tells the world how many Subarus you've owned, followed by your choice of over a dozen badges that show what sports or hobbies you engage in. As you can see in the main image above, merit badges include the 100,000 mile club, mechanical prowess, gardening, biking and winter sports. The badges have an adhesive backing so they can be easily affixed to any metal surface. And if you don't have a Subaru but think you can buy the badges because they look cool, think again. Proof of ownership via Vehicle Identification Number is required to score your free stick-on schwag. Head over to the Subaru Badge of Ownership site to peruse the options. Thanks for the tip, Keye!

[source: Subaru]

Subaru letting owners show loyalty, hobbies with free badge program originally appeared on Autoblog on Fri, 28 May 2010 18:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments


autoblog?i=_wIML5iOrXU:UIzbsLrOsGI:wF9xT autoblog?i=_wIML5iOrXU:UIzbsLrOsGI:V_sGL

View the full article
Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Create New...