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Apple iPad to be used as sales tool by Mercedes-Benz dealers

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Filed under: Car Buying, Technology, Mercedes-Benz

Benz dealer iPad

The resounding successes of the iPhone and iPad have Apple shareholders dancing in the streets, but one area in which Apple hasn't been as successful, however, has been business applications. In fact, until recently, Apple retail stores used Windows-based devices to ring up orders. Now, Mercedes-Benz aims to be among the first companies to change that paradigm by bringing the popular iPad tablet into its showrooms.

The program, called Mercedes-Benz Advantage, puts the iPad into the hands of the automaker's sales force. With the iPad and Mercedes' new sales tool app, associates will have lightning-fast access to the latest deals, while also providing a quicker turnaround time for customer credit application processes. Benz also says the iPad will help speed up the time it takes to turn-in a leased vehicle. Andreas Hinrichs, Vice President of Marketing for Mercedes-Benz Financial, contends the Apple tablet will "provide a competitive advantage to our dealers by increasing their service levels through a more flexible financing process."

We dig that Mercedes is thinking outside the box to deliver an expedited shopping experience, but even better, we love the fact that the Apple iPad might help customers avoid the dreaded trip to dealership's finance room. Hit the jump to read over the press release.

[source: Mercedes-Benz]

Continue reading Apple iPad to be used as sales tool by Mercedes-Benz dealers

Apple iPad to be used as sales tool by Mercedes-Benz dealers originally appeared on Autoblog on Sat, 29 May 2010 17:32:00 EST. Please see our terms for use of feeds.

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Hmmm, not so sure how the typical snooty mercedes customer is going to react to using a ~snif~ American computer as a visible sales tool.

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Apple is as Chinese as a BMW X5 is American.

Apple is an American company. They may outsource the manufacturing, but the important work (design, engineering, software development, etc) happens in the US. One of the great American tech company success stories of the last 30+ years, along with Microsoft, Intel, Cisco, Oracle, etc.

Anyway, this is a great application (and visible) of a product like the iPad.

Edited by Cubical-aka-Moltar

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Apple is an American company. They may outsource the manufacturing, but the important work (design, engineering, software development, etc) happens in the US. One of the great American tech company success stories of the last 30+ years, along with Microsoft, Intel, Cisco, Oracle, etc.

Anyway, this is a great application (and visible) of a product like the iPad.

I love it when I see products with labels that say "Designed in USA, Made in China".

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