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NINETY EIGHT REGENCY

Range Rover settles into middle age, hits the big 4-0!

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Range Rover settles into middle age, hits the big 4-0!

by Sam Abuelsamid (RSS feed) on Jun 1st 2010 at 5:31PM

Range Rover turns 40 – Click above for high-res image gallery

Since the mid-90s, the the luxury SUV segment has become an increasingly crowded field with almost every brand trying to get a piece of the pie (and in many cases several slices of various sizes). Way back in 1970, though, there was only one. Forty years ago this month the very first Range Rover rolled out of a UK factory and its continued rolling ever since.

Unlike the Jeeps, International Scouts and Land Cruisers of the day, the Range Rover managed to combine the luxury amenities and on-the-road ride qualities of a Jaguar with the rock crawling prowess of those other brands. Range Rover built such a reputation that at one time Jaguar even considered building its own competitor. Fortunately, Land Rover came into the Ford family before that happened and now both brands have passed into Indian hands. The realities of the modern world mean that future Range Rovers will undoubtedly change, getting lighter and perhaps adopting hybrid technology. For now at least, the badge still represents the epitome of British luxury blended with jungle crawling capability.

link:

http://www.autoblog.com/2010/06/01/range-rover-settles-into-middle-age-hits-the-big-4-0/

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I've seen early '70s land rovers- there's nothing remotely 'luxury' about them. I don't get this.

What IS amazing to me is how a brand that claims to be among the best can have such wretched reliability and have survived this damned long.

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I've seen early '70s land rovers- there's nothing remotely 'luxury' about them. I don't get this.

What IS amazing to me is how a brand that claims to be among the best can have such wretched reliability and have survived this damned long.

Because it is British. I think if it were American, German or Japanese it would never have lasted...but being British, buyers give it a free pass and consider reliability issues as just part of the experience, like w/ Jaguars.

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